Is your project “Instagrammable” enough?

If it doesn't show up on the gram, does it exist at all?

New York Weekend Edition /
Mar.March 25, 2018 10:00 AM

From left: Cha Cha Matcha, Museum of Ice Cream San Francisco (Credit: Instagram, Cjfrey)

Love it or hate it, the new reality is that, unless a project is adored enough to fill the Instagram feeds of its customers, guests or residents, it’s safe to say something in the design is off.

“In reality, every space inside a project has to be ‘Instagrammable,’” designer Philippe Maidenberg told Architect’s Newspaper. “There is a similar way of thinking among architects, directors, and photographers. On the top of their minds, they’re always considering, ‘What will visitors see when they see the building? … How can we surprise them?’”

Notable interiors that fulfill all photogenic dreams include restaurants like Jack’s Wife Freda, Cha Cha Matcha and Elsa, Ramona, Sisters, and The Spaniard. The most famous, of course, is the Museum of Ice Cream, but offices and hotels are also picking up on the trend, which, to Maidenberg, can only be a good thing.

“The standards are getting higher and higher for the greater good,” he said to AN — in terms of design at least. [AN]Erin Hudson


Related Articles

arrow_forward_ios
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
These are the tallest towers underway in NYC

These are the tallest towers underway
in NYC

These are the tallest towers underway
in NYC
A new competition asks what would houses on Mars look like (Credit: Getty Images, Pixabay)

Architecture’s final frontier: Here’s what houses on Mars might look like

Architecture’s final frontier: Here’s what houses on Mars might look like
The tax break allows foreign visitors to reclaim a sales tax of 20 percent on items bought in the country for more than £30 (Getty; Unsplash)

UK tax break expiration could hurt struggling retailers

UK tax break expiration could hurt struggling retailers
Istanye Park in Istanbul (Photo via Wikipedia Commons)

Turkish mall valued at $1B in deal with Qatar

Turkish mall valued at $1B in deal with Qatar
258 8th Avenue (Google, Target)

Target planning yet another NYC store in Chelsea

Target planning yet another NYC store in Chelsea
Churchill Real Estate's Justin Ehrlich and 381 Broadway (Google Maps)

Two-year Tribeca foreclosure saga continues with lawsuit over $20M

Two-year Tribeca foreclosure saga continues with lawsuit over $20M
Adam America's Omri Sachs and Dvir Cohen with 2503-2509 Broadway (Google Maps; Adam America)

Adam America secures $63M in financing for Upper West Side project

Adam America secures $63M in financing for Upper West Side project
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...