Here’s what Zuckerberg had to say about alleged housing ad discrimination

Facebook founder suggests AI can solve the issue

New York /
Apr.April 11, 2018 09:00 AM

Mark Zuckerberg (Credit: Getty Images)

Facebook’s CEO Mark Zuckerberg was grilled over alleged housing ad discrimination on the company’s social network during his Senate testimony Tuesday, and suggested the problem could be solved through artificial intelligence.

“We’ve removed the ability to exclude ethnic groups and other sensitive categories from ad targeting,” he said, according to Inman. “That just isn’t a feature that’s even available anymore.”

Zuckerberg acknowledged the system isn’t foolproof. “We’ll make some mistakes, but we try to make as few as possible,” he said. “Over time, the strategy would be to develop more AI tools that can more proactively identify that kind of content and do that filtering up front.”

The National Fair Housing Alliance and other groups recently filed a lawsuit against Facebook, alleging that the company allows housing advertisers to discriminate against women and families with children.

Zuckerberg seemed open to Senator Cory Booker’s suggestion to allow civil rights groups to help police housing advertisers on the social network. “Senator, I think that’s a very good idea, and I think we should follow up on the details of that,” he said. [Inman]Konrad Putzier


Related Articles

arrow_forward_ios
Eric Gordon
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
Connecticut Governor Ned Lamont (Registered Citizen, Getty)
Half of Section 8 vouchers have gone unused in Connecticut
Half of Section 8 vouchers have gone unused in Connecticut
Icon's Jason Ballard (Jason Ballard via Twitter, Getty)
Icon lands a $57M lunar construction deal with NASA
Icon lands a $57M lunar construction deal with NASA
Mark Zuckerberg with 55 and 30 Hudson Yards
Meta to cut Hudson Yards office space
Meta to cut Hudson Yards office space
City Council Member Robert Holden (Getty)
Bill would expose Council members’ rent-stabilized status
Bill would expose Council members’ rent-stabilized status
(Getty Images)
LA developer doubled as abusive porn director, documentary alleges
LA developer doubled as abusive porn director, documentary alleges
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...