Ferrero to open first brick-and-mortar store in NYC for Nutella brand

Nutella Cafe will be located close to Union Square

TRD New York TRD WEEKEND EDITION /
Jun.June 10, 2018 06:02 PM

(Credit: Pixabay)

If you were a fan of Nutella’s pop-up cafes and bars, Ferrero’s recent announcement will come as a delicious surprise.

The company is planning to open a Nutella Cafe that will be its first permanent brick-and-mortar location in New York, according to the New York Post. The company opened a similar restaurant concept in Chicago last May.

The menu for the forthcoming cafe will include Nutella-filled croissants, waffles and grilled baguettes, among other sweet desserts (or perhaps meals).

“As a multicultural epicenter, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” the cafe’s vice president of operations told the Post in a statement. [NYP]Erin Hudson


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