Sales have launched at Tishman Speyer’s 11 Hoyt. Here’s a look inside

The Downtown Brooklyn project is slated for completion in 2020

New York /
Sep.September 21, 2018 05:15 PM

Renderings of 11 Hoyt Street in Brooklyn (Credit: Binyan Studios)

Tishman Speyer is launching sales at its 57-story tower at 11 Hoyt Street.

The 481-unit project — which is rising on the site of a Macy’s parking garage — is expected to be completed in 2020. Corcoran Sunshine Marketing Group is handling sales, and prices range from $600,000 for studios to about $3.4 million for four-bedroom units.

Amenities include a 75-foot saltwater pool, a gym with a squash court and a sauna, and a 27,000-square-foot private park.

Designed by Jeanne Gang, of Chicago-based Studio Gang Architects, 11 Hoyt has a scalloped exterior made of cast concrete and glass. The design allows for bay windows in some of the units, providing extra space, according to a release from the developer. And there are roughly 190 different floor plans in the building.

Developers are increasingly trying to differentiate units in an oversupplied market. Strategic Capital, for example, commissioned an artist for its marketing campaign for Greenwich West. And the Naftali Group did unique staging for each of the remaining units at The Shephard.

Michaelis Boyd Associates, a London-based firm which worked on different Soho House clubs, designed the interiors of 11 Hoyt.

Tishman secured a $380 million construction financing package earlier this year from JPMorgan Chase, Starwood Property Trust and iStar Financial.


Related Articles

arrow_forward_ios
Sara Gore (right) and Ryan Serhant (Getty)
“Open House” host Sara Gore joins Ryan Serhant’s brokerage
“Open House” host Sara Gore joins Ryan Serhant’s brokerage
From left: Mathew Chapman, Michele Kowal, Maryanne Elsaesser and Rhonda Battifarano (NJ Home Navigators)
Christie’s NJ affiliate claims “big win” in agent-poaching dispute with Compass
Christie’s NJ affiliate claims “big win” in agent-poaching dispute with Compass
 Adam Neumann (Getty, Bal Harbour Florida)
Ex-WeWork CEO Adam Neumann inks $44M deal for Bal Harbour properties
Ex-WeWork CEO Adam Neumann inks $44M deal for Bal Harbour properties
(Getty)
Housing rush: In-person school adds fire to rapidly heating market
Housing rush: In-person school adds fire to rapidly heating market
Ahmass Fakahany and the Police Building at 240 Centre Street (Douglas Elliman, Altamarea Group)
Domed Police Building penthouse finally sells after massive price cut
Domed Police Building penthouse finally sells after massive price cut
From left: Alvin Dworman, 155 East 55th Street, 65 West 55th Street, and 210 East 58th Street (Getty, Google Maps)
Alvin Dworman Sells 3 Manhattan Buildings for $65M
Alvin Dworman Sells 3 Manhattan Buildings for $65M
40 Meadow Lane, Southampton
New Hamptons sales and listings promise ocean views… and eternal life
New Hamptons sales and listings promise ocean views… and eternal life
(Illustration by Kevin Rebong for The Real Deal)
Single-family rent growth more than doubles in April
Single-family rent growth more than doubles in April
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...