Pop-up stores are becoming an increasingly viable option for mall owners

Shopping centers are trying to adapt to new retail environment

Dec.December 21, 2018 09:00 AM

Shoppers lined up at a pop-up store (Credit: Getty Images)

Malls are no longer saying no to pop-up shops.

Macerich, a publicly-traded mall landlord that owns more than 50 shopping centers, is now offering leases for 180 days, according to Bloomberg. The company launched a leasing program called BrandBox last month that lets online retailers set up temporary pop-up stores in an attempt to revive a sector hit hard by bankruptcies at former anchor tenants like Sears and Toys “R” Us.

Amazon now has pop-up stores at 17 malls throughout the country, and traditional retailers like Macy’s and Bloomingdale’s have allocated space in their stores for rotating products and brands as well.

Storefront, a website that connects short-term tenants with vacant retail space, had fewer than 5 percent of its listings in malls when it launched in 2013. However, that amount has since jumped to about 20 percent.

“It shows, for many malls, their revenue models are going to change entirely,” Storefront CEO Mohamed Haouache told Bloomberg. [Bloomberg] – Eddie Small

Related Articles

From top: 29 Nassau Avenue, 8973 Bay Parkway and 94 9th Street (Credit: Google Maps)

The 10 biggest Brooklyn retail leases of 2019

ICSC’s annual New York show will feature twice as much programming as in years past.

Here’s what to expect at ICSC’s 2019 NYC event

Renderings of The William Vale and Denizen Bushwick with a Tel Aviv Stock Exchange ticker

All Year eyes sale of William Vale to pay off bonds

Breather CEO Bryan Murphy (Credit: LinkedIn and iStock)

Breather bloodbath: Flex-office startup fires 17% of staff

Stephen Levin, REBNY's Jim Whelan and Brad Lander (Credit: Getty Images)

The bill that won’t die: Will commercial rent control finally pass?

Federal Realty Investment Trust CEO Donald C. Wood and Georgetowne Shopping Center (Credit: Google Maps)

Fairway-anchored Bergen Beach shopping center sells for $85M

Softbank CEO Masayoshi Son (Credit: Getty Images)

SoftBank’s $3B payout to WeWork’s investors is delayed

Donald Trump and Dean & Deluca's Soho location (Credit: Getty Images, iStock)

Trump Organization sues Dean & DeLuca over rent defaults