How Keller Williams plans to take down Zillow, Opendoor

Keller Williams, the nation’s biggest franchise brokerage, is joining the likes of Opendoor and Zillow Offers in the all-cash, online home-buying craze. The Austin-based firm will be launching its iBuyer program, Keller Offers, in Dallas this May, with plans to expand to as many as eight “major” markets by the end of 2019, Marketwatch first reported. The company plans to spend $100 million through the program this year. iBuying start-up Opendoor is currently active in … Continue reading How Keller Williams plans to take down Zillow, Opendoor