Hotels are reopening. Will anyone come?

Properties are stepping up cleaning efforts to try ensuring that guests feel safe

TRD NATIONAL /
Jun.June 15, 2020 11:01 AM
The Gaylord hotel brand is now spending between $10 million and $12 million on new safety procedures. (iStock)

The Gaylord hotel brand is now spending between $10 million and $12 million on new safety procedures. (iStock)

Hotels across the country are starting to reopen for business, but guests who show up will face a very different environment.

General managers need to persuade guests that they will be safe staying at their hotels thanks to measures like social-distancing guidelines, checking employees’ temperatures and more intense cleanings, according to the Wall Street Journal.

The Gaylord hotel brand, for instance, is now spending between $10 million and $12 million on new safety procedures. Staffers are encouraging guests to use their phones to check in, and housekeeping services are only available upon request. A maximum of six people can sit at the chain’s 72-inch round banquet tables, and each room includes disinfecting wipes.

The brand is not lowering its room rates, however, as the hotel chain does not want guests to get accustomed to discounts.

The coronavirus pandemic has pummeled the hospitality industry, with hotel occupancy levels in the U.S. plummeting to less than 25 percent in April and more than 5,000 U.S. hotels closing in March and April. About 70 percent of hotel employees have been furloughed or laid off since March, according to the American Hotel & Lodging Association.

Ursula Mendoza, a third-grade teacher who showed up to the Gaylord Texan’s recent reopening with her family, told the Journal she wanted to make their trip to the hotel soon after it reopened.

“I thought if we came early on, it would be before all these people came and contaminated the place,”she said. “I don’t know if it’s silly of me to think that way. But that’s what we thought.” [WSJ] — Eddie Small


Related Articles

arrow_forward_ios
Judge Lawrence Marks (Getty, iStock)

Evictions filed pre-Covid can move forward

Evictions filed pre-Covid can move forward
Arne Sorenson (Getty)

Marriott claims Covid-induced crisis for hotels has bottomed out

Marriott claims Covid-induced crisis for hotels has bottomed out
The Metropolitan Museum of Art and the American Museum of Natural History have set reopening dates for this month or next (Getty)

Museums, still in limbo, plan reopenings

Museums, still in limbo, plan reopenings
Simon Property Group's David Simon (Getty, iStock)

Simon’s rent collection inches up in Q2 while profits plummet

Simon’s rent collection inches up in Q2 while profits plummet
J. Crew had plans to shut down its stores, but then its landlords stepped in in $130 million of relief. (iStock; J. Crew by Gary Hershorn/Getty Images)

J. Crew said it was bankrupt. Then its landlords forked over $130M

J. Crew said it was bankrupt. Then its landlords forked over $130M
Imperial Hotel at 307 West 97 Street (Photo via Google Maps)

UWS hotel settles with city over illegal short-term rentals

UWS hotel settles with city over illegal short-term rentals
JFK Airport’s $15 billion planned overhaul could be delayed for years, as passenger volume continues to plummet. (Rendering via Governor Cuomo's office)

Grounded: JFK’s $15B overhaul could be delayed years

Grounded: JFK’s $15B overhaul could be delayed years
MGM CEO William Hornbuckle and the Bellagio resort

MGM, desperate for cash, launches “Work From Vegas” program

MGM, desperate for cash, launches “Work From Vegas” program
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...