These grocery stores saw the biggest drops in foot traffic

Pandemic has led to shifts in food shopping habits

TRD NATIONAL /
Oct.October 14, 2020 01:00 PM
Grocery store foot traffic is down overall since the start of the pandemic (Getty)

Grocery store foot traffic is down overall since the start of the pandemic (Getty)

When governments began implementing stay-at-home orders in March, grocery stores were classified as essential businesses — but some were still hit hard by the pandemic.

A new analysis of grocery store foot traffic from Placer.ai found that many supermarket chains have seen their business decline, and only three — Albertsons, Winn-Dixie and Meijer — saw increases in foot traffic. Those gains were small, however; foot traffic was up 6 percent, 7 percent, and less than 1 percent, respectively.

Whole Foods saw the biggest drop in traffic, a 33 percent plunge. Trader Joe’s was next worst with a 16 percent decline.

“The COVID pandemic has fundamentally altered the grocery sector, from the way consumers shop to the brands consumers choose to shop at,” the report said.

Placer.ai looked at foot traffic for 15 major grocery chains from March through October. There was a 30 percent surge in foot traffic during the second week of March, when many people stocked up as lockdown restrictions were put into place. After that, visits dropped through the end of June, and have been see-sawing since then.

Even though the number of visits to grocery stores has declined and online ordering of food has grown, shoppers are spending more time at supermarkets when they do go. At Walmart, for example, visit lengths increased 9 percent year-over-year as average visits per customer decreased 13 percent.

Some of the trends may be tied to states’ individual coronavirus lockdown orders. For Trader Joe’s, traffic is down 12 percent in New York and 9 percent in California, but it’s up 8 percent in Texas and 3 percent in Florida.






Related Articles

arrow_forward_ios
(Illustration by Maciej Frolow)

Brookfield: Judge, jury, executioner

Brookfield: Judge, jury, executioner
Nightingale's Elie Schwartz and Madison's Brian Shatz (Whale Square)

Nightingale buys Whale Square in Sunset Park for $84M

Nightingale buys Whale Square in Sunset Park for $84M
Investors worry that New York City’s battered commercial real estate sector is indicative of larger issues nationwide with hotels, restaurants and retail. (iStock)

New York’s CRE woes could spread nationwide: investors

New York’s CRE woes could spread nationwide: investors
The National Association of Home Builders Housing Market Index reached a record high for the second consecutive month in October 2020. (iStock)

Building up: Homebuilder confidence hits new highs

Building up: Homebuilder confidence hits new highs
Subversive CEO Richard Acosta (Photos via ICSC; iStock)

Riding high: Inception, Subversive to launch publicly traded cannabis REIT

Riding high: Inception, Subversive to launch publicly traded cannabis REIT
Gov. Andrew Cuomo announced that movie theaters in some New York counties can reopen, but NYC’s theaters are excluded for now. (Getty; iStock)

Cuomo: Movie theaters can reopen — but not in NYC

Cuomo: Movie theaters can reopen — but not in NYC
Blackstone’s Stephen Schwarzman, Roku CEO Anthony Wood and Coleman Highline in San Jose (Blackstone; Wikipedia Commons; Coleman Highline)

Blackstone buys Roku’s Silicon Valley office buildings

Blackstone buys Roku’s Silicon Valley office buildings
IKEA Chief Sustainability Officer Pia Heidenmark Cook (IKEA, iStock)

Ikea will buy back your old furniture on Black Friday

Ikea will buy back your old furniture on Black Friday
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...