Macklowe taps Compass to sell 1 Wall Street

Condo conversion has a $1.7B projected sellout

New York /
Dec.December 03, 2020 04:40 PM
From left: Compass CEO Robert Reffkin, 1 Wall Street and Macklowe Properties chairman Harry Macklowe (Getty; Macklowe Properties)

From left: Compass CEO Robert Reffkin, 1 Wall Street and Macklowe Properties chairman Harry Macklowe (Getty; Macklowe Properties)

Developer Harry Macklowe is shaking up the sales team at 1 Wall Street ahead of the condo project’s official sales launch.

Macklowe Properties has tapped Compass to replace Core Real Estate to sell units at the Financial District tower, according to sources.

As one of the largest office-to-residential conversions in New York history, 1 Wall Street is slated to have 566 units with a projected sellout of $1.7 billion, according to an offering plan approved in 2018.

Core, which is part-owned by the Related Companies and Midtown Equities, did not immediately comment. The boutique firm, run by Shaun Osher, had been involved in planning at 1 Wall Street since the pre-development phase.
In a statement, Macklowe thanked Osher and Core for being “tireless advocates” of 1 Wall Street.

“Over five years ago, we engaged Core to undertake the pre-development phase of this project and they were instrumental in helping us craft” the building’s amenities, floor plans, pricing, marketing and design, the developer said in a statement. The work “was validated by our very successful global outreach to pre-sell the building.”

Sources said Core sold about 10 percent of the building to Asian buyers, but selected a larger firm to sell the rest of the project. Harry Macklowe and Elizabeth “Libba” Stribing, who sold her eponymous firm to Compass in 2019, have a relationship dating back decades.

Macklowe Properties purchased the 51-story Art Deco tower for $585 million in 2014. After a series of delays, the developer nabbed a $750 million construction loan in 2018 from Deutsche Bank to convert the building to condos with retail at the base. Macklowe’s partner is Qatari billionaire and former prime minister Sheikh Hamad Bin Jassim Bin Jaber al-Thani (HBJ).

While low inventory and demand for suburban living has bolstered the national housing market, the opposite is true in New York City. Manhattan new development sales plunged nearly 40 percent during the third quarter, according to Miller Samuel, while supply surged 73.8 percent. The average marketing time — 267 days — is now at its highest point in more than eight years.

Developers have rejiggered marketing strategies accordingly, with broker swaps and discounts.

Unlike Macklowe’s 432 Park Avenue, 1 Wall is billed as more affordable luxury, with prices around $2,500 to $3,000 per square foot. There is a 13,000-square-foot penthouse, however, which has not yet been priced. The building is currently under construction.





    Related Articles

    arrow_forward_ios
    A closer look at Compass’ trail of litigation over its business tactics
    A closer look at Compass’ trail of litigation over its business tactics
    A closer look at Compass’ trail of litigation over its business tactics
    From left: Mathew Chapman, Michele Kowal, Maryanne Elsaesser and Rhonda Battifarano (NJ Home Navigators)
    Christie’s NJ affiliate claims “big win” in agent-poaching dispute with Compass
    Christie’s NJ affiliate claims “big win” in agent-poaching dispute with Compass
    470 Broome Street (Photo via Saltzman Architects, P.C., iStock)
    From Picasso’s estate to squatting in Soho: The 470 Broome Street affair
    From Picasso’s estate to squatting in Soho: The 470 Broome Street affair
    Corcoran CEO Pam Liebman, Douglas Elliman Executive Chairman Howard Lorber and Compass CEO Robert Reffkin. (Unsplash, Corcoran, Compass, Douglas Elliman)
    Which resi brokerages grew and shrunk during the pandemic
    Which resi brokerages grew and shrunk during the pandemic
    Compass' Robert Reffkin and REBNY's James Whelan. (Getty, Whelan via Anuja Shakya)
    REBNY fires back at Compass in lawsuit over recruiting
    REBNY fires back at Compass in lawsuit over recruiting
    Robert Rahmanian, Louis Adler, Lyndsey Casagrande, Kenny Fung and Robert Reffkin (Getty)
    Real New York sues Compass agents for breach of contract
    Real New York sues Compass agents for breach of contract
    From left: Mathew Chapman, Michele Kowal, Maryanne Elsaesser and Rhonda Battifarano (NJ Home Navigators)
    Christie’s affiliate in NJ sues Compass for poaching, stealing trade secrets
    Christie’s affiliate in NJ sues Compass for poaching, stealing trade secrets
    Compass CEO Robert Reffkin (Compass, Getty)
    Compass revenue soars 80% in Q1
    Compass revenue soars 80% in Q1
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...