Phillip Morris sells sprawling Marlboro Ranch to resort operator

Cigarette maker’s 18K-sf Montana compound hosted events, loyal customers

National Weekend Edition /
Jul.July 10, 2021 12:00 PM
Marlboro Ranch in Montana (Crazy Mountain Ranch)

Marlboro Ranch in Montana (Crazy Mountain Ranch)

Cigarette maker Philip Morris USA has sold its sprawling Marlboro Ranch property in Montana after more than two decades of ownership.

The cigarette-maker, which is owned by Altria Group, bought the 18,000-acre ranch in 1999, according to the Wall Street Journal, which first reported the sale. A price was not given.

The buyer was Lone Mountain Land Co., a private equity firm that owns other resorts in the state, including the Yellowstone Club in Big Sky.

Philip Morris hosted corporate events there and over the years offered all-expenses-paid trips to the ranch to thousands of loyal Marlboro smokers, according to the Journal.

States like Montana, Wyoming, Colorado and other Western locales have seen a surge in homebuyers during the pandemic, as urbanites paid big money for more space.

The uptick in demand for ranches and other large properties has also pushed up prices for those compounds, which can have hundreds or thousands of acres.

Marlboro Ranch was known as Crazy Mountain Ranch before Philip Morris USA bought and renamed the property. It’s a working ranch with myriad hospitality facilities, including an “Old Western Town” with a saloon, hotel rooms, an events barn, and a spa. Because every Old West town had a spa.

Activities available to guests included horseback riding, cattle driving, snowmobiling, clay pigeon shooting, and fly fishing.

Lone Mountain Land said it would operate the cow-calf operation on the ranch as well as its hospitality business.

[WSJ] — Dennis Lynch





    Related Articles

    arrow_forward_ios
    A collection of images from the Turkey Track Ranch listing (Icon Global)
    An 80,000-acre ranch in the Texas Panhandle lists for $200M
    An 80,000-acre ranch in the Texas Panhandle lists for $200M
    Pennsylvania town offers big incentive for people to fix homes
    Pennsylvania town offers big incentive for people to fix homes
    Pennsylvania town offers big incentive for people to fix homes
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...