Building time: Rolex files for 199K sf Midtown building

Luxury watch brand previously sought permits to demolish 665 Fifth Avenue

New York /
Nov.November 10, 2021 11:45 AM

\665 Fifth Avenue in Manhattan and Rolex CEO Jean-Frederic Dufour (Getty, David Chipperfield Architects)

Rolex has decided it’s time to get moving on a new office building in Midtown Manhattan.

Robert Kaden of Rolex Realty Corporation filed plans with the New York City Department of Buildings to construct an office building at 665 Fifth Avenue. The building is expected to be about 199,000 square feet, the filing says.

According to the filing, it will stand 28 stories tall, reaching a height of 419 feet. About 156,000 square feet is being counted as space for commercial use, but it’s unclear how the rest of the square feet is being considered.

Rolex did not immediately respond to a request for comment.

In August, Rolex filed an application with the Department of Buildings to start demolishing its 12-story headquarters at the site. The Swiss company had planned to partner with architect David Chipperfield on a new building of 25 stories and nearly 156,000 square feet.

Chipperfield was selected to design the building in 2019. Previously released renderings show a modern-looking building with five glass boxes stacked atop one another.

The new filing, however, lists Nickolas Zigomanis of AAI Architects as the registered architect involved in the project.

The company previously pledged that its forthcoming building would be energy-efficient and eco-friendly. “The quality, precision and excellence that are associated with Rolex will be incorporated in all aspects of the building,” said Luca Bernasconi, president and CEO of Rolex Watch U.S.A., said in a statement earlier this year.

Rolex also recently opened a store in the Meatpacking District. The company’s retail partner, Tourneau, inked a lease for about 3,500 square feet at Midtown Equities’ 29 Ninth Avenue. Rent works out to $2.1 million per year.





    Related Articles

    arrow_forward_ios
    Latest fintech unicorn offers credit-score boost to renters
    Latest fintech unicorn offers credit-score boost to renters
    Latest fintech unicorn offers credit-score boost to renters
    Jonathon Yormak,founder, managing principal, East End Capital; and map of 48-02 48th Avenue in Sunnyside Queens (East End Capital, Google Maps)
    East End Capital bets on Sunnyside industrial
    East End Capital bets on Sunnyside industrial
    John Gilbert (Getty Images, iStock/Photo Illustration by Steven Dilakian for The Real Deal)
    Rudin COO and tech chief John Gilbert to step down
    Rudin COO and tech chief John Gilbert to step down
    Craig Solomon, ceo, Square Mile Capital (iStock)
    Square Mile issued record $3.1B of loans fueled by multifamily, life sciences
    Square Mile issued record $3.1B of loans fueled by multifamily, life sciences
    TENNY Policy Director Martha Star and New York City Comptroller Brad Lander (NYU Wagner, New York City Comptroller)
    Last Stand: Property tax reformers recruit Lander to lawsuit
    Last Stand: Property tax reformers recruit Lander to lawsuit
    Land trust snags 100 acres in red-hot North Fork for “bargain”
    Land trust snags 100 acres in red-hot North Fork for “bargain”
    Land trust snags 100 acres in red-hot North Fork for “bargain”
    Dermot Shea, former NYPD commissioner (Getty Images, iStock/Photo Illustration by Steven Dilakian for The Real Deal)
    Related hires Ex-NYPD commissioner to head property management
    Related hires Ex-NYPD commissioner to head property management
    Jake Glatzer, president, acquisition, Acier Holdings and rendering of The Halo Newark (Acier Holdings, INOA ARCHITECTURE)
    Acier scores $90M loan for high-rise Newark project
    Acier scores $90M loan for high-rise Newark project
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...