Swarovski to shine at forthcoming Fifth Ave flagship

Crystal retailer opening 14k sf location in Nov. 2023

New York /
Mar.March 21, 2022 05:00 PM
680 Fifth Avenue in Manhattan (Google Maps, iStock, Illustration by Shea Monahan for Real Deal)

680 Fifth Avenue in Manhattan (Google Maps, iStock, Illustration by Shea Monahan for Real Deal)

Swarovski is ready to shine bright like a diamond at a new flagship store on Fifth Avenue.

The crystal designer signed a lease for a two-level flagship location at 680 Fifth Avenue, Women’s Wear Daily reported. The lease encompasses 14,000 square feet and includes more than 150 feet of double-height wraparound exposure and frontage.

The latest store is only a few doors down from a former location for the company at 696 Fifth Avenue. Fans of the crystals will have to wait a little longer to get their shopping on, as WWD reported the new store isn’t slated to open until November 2023.

Swarovski has seven other locations in the city and 200 stores across the United States. This store will be the latest to include the “Wonderlab” retail concept the company has been pushing in recent years.

Terms of the lease were not reported. According to the Commercial Observer, Laura Pomerantz and Steven Soutendijk of Cushman & Wakefield represented landlord Josef Buchman in the lease agreement.

“Swarovski is going to be the anchor of the redevelopment at 680 that will improve the long-term viability of the office building well into the future,” said Roy Bajtel, principal at Valor Capital Partners, Buchman’s asset manager. WWD reported changes coming to the building include a relocated office lobby, new facade and new storefront.

Buchman’s building was previously the site of a Gap store. The company announced in 2018 it would shutter hundreds of underperforming stores, ultimately leading to the closing of the store at 680 Fifth Avenue in 2019. The Gap had been in the building since 1997.

In June 2018, Japanese jewelry brand Mikimoto renewed its 25,000-square-foot lease in the building, where it moved to in 2000 when it subleased space from the Gap. In renewing its lease, Mikimoto agreed to move from the building’s fourth floor to the fifth.

Swarovski is in the midst of a leadership change, according to WWD, after founder Daniel Swarovski’s great-great granddaughter Nadja Swarovski departed from the business.

[WWD] — Holden Walter-Warner





    Related Articles

    arrow_forward_ios
    Accurate CEO Jack Klugmann and the Fairfield, CT Metro North train station (Accurate, Robert Mortell/via Wikimedia Commons, iStock)
    NJ developer buys languishing project in Fairfield
    NJ developer buys languishing project in Fairfield
    Kohl's CEO Michell Glass (Kohl's, iStock)
    Kohl’s looking to cash in on $8B real estate portfolio
    Kohl’s looking to cash in on $8B real estate portfolio
    Sackman Enterprises president Carter Sackman and 15-19 West 96th Street (Sackman Enterprises, Google Maps, iStock)
    Fed up Chabad sues Sackman over unfinished condo
    Fed up Chabad sues Sackman over unfinished condo
    A photo illustration of Times Square (iStock)
    Retail asking rents show signs of recovery
    Retail asking rents show signs of recovery
    SL Green's Harrison Sitomer and 450 Park Avenue (SL Green, Taconic Partners)
    SL Green closes on Park Avenue office tower
    SL Green closes on Park Avenue office tower
    240 Sullivan Street and Sky Management’s Jonathan Ohebshalom (Sky Management, Google Maps, iStock)
    Sky buys Greenwich Village mixed-use building in quiet week for i-sales
    Sky buys Greenwich Village mixed-use building in quiet week for i-sales
    Extell Development's Gary Barnett and 171-179 East 86th Street (Extell Development, iStock)
    Checkmate for Papaya King: Extell files demo plans on UES
    Checkmate for Papaya King: Extell files demo plans on UES
    Marble Collegiate Church, HFZ's Ziel Feldman and Vanbarton’s Gary Tischler (Getty, iStock)
    Church seeks to escape hellish partnership with HFZ
    Church seeks to escape hellish partnership with HFZ
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...