Refinery29 subleasing at 225 Broadway for move in with Vice

Tomorrow Health taking 15k sf from women’s lifestyle website

New York /
May.May 20, 2022 01:30 PM
Vice Media CEO Nancy Dubuc and 225 Broadway (Getty Images, Google Maps, iStock)

Vice Media CEO Nancy Dubuc and 225 Broadway (Getty Images, Google Maps, iStock/Photo Illustration by Steven Dilakian for The Real Deal)

Figuring out office space is becoming a vice for a major media company.

Refinery29 is subleasing 15,000 square feet at Braun Management’s 225 Broadway to healthcare technology company Tomorrow Health, the Commercial Observer reported.

Employees of the women’s lifestyle media brand have already moved to owner Vice Media’s offices at 289 Kent Avenue in Williamsburg. Vice, which acquired Refinery29 in 2019, recently scrapped plans to move to Rudin Management’s Dock 72 and renewed its lease at the space for four years.

A spokesperson for Vice told the Observer that it was always the plan to integrate Refinery29 at Vice’s Williamsburg office.

The website has operated out of 225 Broadway since 2012, when it signed a 10-year lease for more than 30,000 square feet across two floors, one of which remains available to rent.

Tomorrow Health, meanwhile, will be relocating from 1123 Broadway. The sublease is a big expansion for the company, which occupies only 2,000 square feet at its current office.

The asking rent for the sublease was in the low $50s per square foot, an increase from the $38 per square foot when Refinery29 moved in. Avison Young’s Peter Johnson represented Tomorrow Health, while a Savills team including Erik Schmall and Allyson Bowen represented Vice.

Johnson said in a statement that Tomorrow Health’s move would enable the company to accommodate an increase in headcount and “encourage collaboration.”

Vice turned against expecations when it decided to remain at its 77,000-square-foot office in Williamsburg. The company renewed its lease with WEB Holdings LLC, maintaining the headquarters it has had since 2014.

The four-year renewal gives Vice an opportunity to soon reevaluate its need for space.

The Kent Avenue renewal serves as a blow to Dock 72, which recently landed cooking and home brand Food52 as its second tenant. WeWork is the building’s anchor tenant, set to provide programming and amenities for the other tenants.

[CO] — Holden Walter-Warner





    Related Articles

    arrow_forward_ios
    Jim Chanos, president and founder of Chanos & Company LP (Getty Images, iStock/Photo Illustration by Steven Dilakian for The Real Deal)
    Short seller Chanos betting against data centers
    Short seller Chanos betting against data centers
    From left: Lawrence Friedland and Stanley Zabar in front of 2231 Broadway (Getty Images, Friedland Properties, iStock)
    Friedland sues Zabar family in UWS dispute
    Friedland sues Zabar family in UWS dispute
    Allure’s Joel Landau and 9036 7th Avenue in Brooklyn (Allure, Google Maps)
    Abe Leser’s ailing hospital deal revived for $160M
    Abe Leser’s ailing hospital deal revived for $160M
    Skylight Real Estate's Bennat Berger with 300 Grand Street (Skylight Real Estate, Street Easy, iStock)
    Scarcity play: Hoboken apartments fetch $56M
    Scarcity play: Hoboken apartments fetch $56M
    From left: Bert H. Dweck and Joe Sitt with 790 Madison Avenue (
    Joe Sitt, Bert Dweck settle Madison Ave dispute with fashion house
    Joe Sitt, Bert Dweck settle Madison Ave dispute with fashion house
    IBM's Arvind Krishna and One Madison Avenue (IBM, One Madison Avenue, Illustration by Kevin Cifuentes for The Real Deal)
    IBM CEO: Only 60% of office workers will ever return full-time
    IBM CEO: Only 60% of office workers will ever return full-time
    Marcus & Millichap Associate David Ferber in front of part of the 30-building, 319-unit portfolio concentrated in Jersey City (Marcus and Millichap, iStock)
    Hot rental market boosts NJ multifamily despite rate hikes
    Hot rental market boosts NJ multifamily despite rate hikes
    Orbach Affordable Housing Solutions' Meyer Orbach and One East River Place (Orbach Housing, Google Maps)
    Black Spruce, Orbach strike $1.8B NYC multifamily deal
    Black Spruce, Orbach strike $1.8B NYC multifamily deal
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...