From left: Town Residential’s Andrew Heiberger, Douglas Elliman’s Susan de Franca, Halstead Property Development Marketing’s Stephen Kliegerman, and Corcoran Sunshine’s Kelly Kennedy Mack (Illustration by Lexi Pilgrim for The Real Deal)
For Robin Schneiderman, winning new assignments is all about the money. But not the money going into his pocket.
Schneiderman, of Halstead Property Development Marketing, is focusing on connecting developers with what they need most in a tighter financing environment: capital. Rather than spending his time on devising splashy marketing campaigns, he’s courting hedge-funders, private equity bosses and mortgage brokers.
Helping developers find investors and lenders for their projects could see them return the love by granting him an exclusive contract to sell the units, he said.
“I sometimes go as far as helping clients connect with people who can help them raise LP capital and have done that successfully,” Schneiderman said, noting that while he’s not brokering loans himself, he now knows plenty of people who can. [more]