Unconventional for real estate brokerage, Berkshire Hathaway HomeServices KoenigRubloff is reimagining the c-suite with a three-person leadership team. Chief operating officer Diane Glass joins forces with Mark Pasquesi as president of brokerage and Joe Stacy as senior vice president and general sales manager.
“A strategic executive team instead of a traditional CEO role is something we haven’t seen in residential real estate,” said Glass. “This is common in tech and fast-moving companies. It’s based on the really simple idea that more people, more ideas, and more expertise create an agile and connected environment.”
Agent Experience First
The team envisions a culture that starts with an extraordinary agent experience… and it’s not unusual to hear the word joyful in planning sessions about branch office idea-sharing. Building on that, they want to create a delightful customer journey that uses technology to eliminate roadblocks.
Pasquesi shared, “If you create an environment and culture where agents want to be, everything else falls into place. Your agents become the biggest endorsers of the experience, and that’s what maintains retention and helps recruit new agents.”
The trio believes that positive interaction drives organic sales growth and opens doors for strategic expansions as well as marketing and technology partnerships.
3X Expertise, Ideas and Access
To achieve their unified goals, each brings a finely honed skillset and deep expertise to the table.
“The real estate business has become both broader and more specialized,“ said Stacy. “The home buyer and seller journey encompasses lending, title and insurance working in sync with brokerage. It really makes sense that our team consists of three people who have expertise in specific facets of our business, working toward our core goals. It’s innovative and different, and ultimately, will benefit our agents and their clients.”
Glass will oversee operations, agent and business development and technology. With a Master’s degree in Education, she has developed industry-leading training programs. She has played a guiding role in brokerage technology initiatives locally and nationally.
As president of brokerage, Pasquesi will build on the firm’s substantial presence through agent recruiting and industry outreach, and will be responsible for strategic expansions. Pasquesi’s Lake Forest office has the top market share in the Lake Forest/Lake Bluff area and is the No. 1 office in Lake County for luxury sales.
Known for his high-energy style and coaching, Stacy, as senior vice president and general sales manager, will be dedicated to agent sales growth and creating a frictionless consumer experience with integrated business lines. Stacy is also in charge of the KoenigRubloff Cares Foundation, an agent-supported charity that grants more than $125,000 annually and volunteers with local organizations.
Connection & Collaboration
One of the most direct benefits is closer relationships between the executives and the agents. Pasquesi and Stacy will continue to actively manage branch offices, and Glass will oversee Home Office operations that support day-to-day business, with Nancy Nagy in a senior advisory role. This hands-on approach encourages instant feedback to drive broader strategy and direction.
The firm and its brokers are backed by the resources and reach of big real estate players. Parent company HomeServices of America is now the number one residential brokerage in the nation. Berkshire Hathaway HomeServices wields formidable brand recognition and is actively expanding internationally, announcing new offices in Spain and Dubai after opening in the UK and Italy.