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Every industry is contending with the threat of artificial intelligence, but a rising
It’s already a tool that consumers regularly tap into to gain insights on the market, according to a new survey from Realtor.com.
Realtor.com surveyed 1,000 U.S. adults in August who either are interested in buying or selling their home or have done so over the past two years.
The listings and data platform found that about 82 percent of those surveyed use AI tools like ChatGPT and Gemini as sources of market information.
But perhaps even more striking was that nearly 62 percent of those surveyed said their use of AI has made them smarter about real estate. That’s a close second to real estate agents directly, which clocked a score of 66 percent.
More than half of the survey’s respondents noted that they are excited to see how AI can personalize their search. Sixty-seven percent of respondents said they use ChatGPT, and 54 percent pointed to Gemini as their preferred AI platform.
Almost all (90 percent) of the survey’s respondents tap into social media for some type of housing-related content. Increasingly, brokers, too have built up their social media presences to not only sell homes but find clientele.
YouTube (73 percent) and Facebook (57 percent) are the most commonly used platforms. Though 76 percent of GenZ respondents, expectedly, use TikTok as their top social source for housing content.
The survey comes as many regions shift into a buyer’s market — even as home prices remain high, along with borrowing costs.Economic uncertainty also continues to grip the country and those looking to invest in the U.S., as some buyers continue to wait for mortgage rates to drop and affordability to improve even more.