The Real Deal New York

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    First ABC, Now Google, What’s Next for West Soho?

    Greenwich West overlooking West Soho where Google is planning a new business center

    Downtown Manhattan has its new (tech) hub. After two of the largest companies in the world – Google and Disney/ABC – inked deals to set up new corporate headquarters in West Soho, the area has quickly become one of the most exciting neighborhoods to live, work, and play in New York City.

    Hudson River Park in West Soho

    Google confirmed in December they would increase their NYC presence, investing over $1 Billion in capital to establish a new campus, dubbed Google Hudson Square. The 1.7-million-square-foot global business center will be located on Hudson and Washington Streets, with significant capital allotted to the improvement of neighborhood infrastructure. Google has historically revitalized neighborhoods adjacent to its offices and has identified West Soho as a new Manhattan hub for culture, creativity, and innovation. The company’s investment will also include a major revitalization of Pier 40 and open up the previously under-utilized corridor of West Houston Street to the center of downtown Manhattan.

    This news came just months after Disney/ABC announced it would be moving its New York headquarters to the neighborhood, further proving that West Soho is the new downtown destination and home for the best of New York City’s creative talent. The area, and all of Manhattan’s west side waterfront including the soon-to-open Hudson Yards, is currently in the midst of one of the city’s biggest development booms. Restaurant owners have rushed to set up shop, and retail stores now line the streets, bringing the artistic sensibility of Soho towards this waterfront neighborhood.

    New condominium developments like Greenwich West are part of the infusion of capital in West Soho

    It should come as no surprise that there is also significant private residential development in the area. Hudson Square’s newest residential tower, Greenwich West, offers a modern downtown lifestyle in one of New York City’s most vibrant and exciting neighborhoods. Greenwich West’s 170 light-filled residences range from studios to three-bedrooms, including a collection of penthouses. Unparalleled views are a hallmark of the condominium and include sweeping panoramas Hudson River, New York Harbor, Statue of Liberty, and New York City skyline. Designed by a team of acclaimed Paris-and New York-based architects whose elegant vision fuses a reinterpretation of classic New York architecture with a French aesthetic, Greenwich West is seamlessly woven into the urban fabric of West Soho’s historic streetscape.

    Private amenity lounge for residents of Greenwich West

    Greenwich West benefits from the energy of new development and the existing creative culture of West Soho,” said Phillip Gesue, Chief Officer of Development at Strategic Capital, co-developer of the project. “We are thrilled to set a new standard for luxury development in this burgeoning downtown neighborhood that is rapidly transforming into a new cultural hub, soon to be anchored by companies like Google and Disney.”

    The Greenwich West amenity roof terrace which overlooks the Hudson River

    One of Greenwich West’s most exciting attributes is its impressive suite of amenities and services, including a 24-hour attended lobby, onsite resident manager, porter and handyman staff. At the building’s crown is a rooftop terrace with breathtaking city and water views as well as lounge and seating areas.

    Corcoran Sunshine Marketing Group is the exclusive sales and marketing firm for Greenwich West. Its newly opened sales gallery is located at 435 Hudson Street, and pricing for the building’s residences ranges from $1,190,000 to $7,750,000. With construction well underway, completion is slated for early 2020. For more information visit www.greenwichwest.com.