A look inside Rick Caruso and CBRE’s
Masonic Temple

CBRE's offices in adaptive reuse project have no assigned seating

TRD LOS ANGELES /
Jan.January 21, 2016 11:01 AM

There are 110 CBRE Group Inc. employees now working inside of what used to be an active Masonic Temple at 234 S. Brand Boulevard in Glendale.

Grove developer Rick Caruso, who is mostly known for his mall properties and full-service apartments, took on the office market last April when he acquired the nine-story 1929 landmark Art Deco building and restored it into a Class A open-floor-plan office with retail space. It is now home to CBRE’s North Los Angeles office, which relocated from Universal City.

Caruso’s development firm, Caruso Affiliated, also acquired two adjacent buildings and an adjoining lot which will soon be home to burger joint Shake Shack’s second West Coast location. All the retail is set to open by the end of the year. Meanwhile, CBRE employees are already settled into the office portion.

Caruso renovated the temple in less than 10 months after the start of its rehabilitation and redesign. It was, in part, by moving so quickly that he was able to secure CBRE as a tenant. The 24,000 square-feet space was designed by Gensler, with programming, strategy and change management done by CBRE’s Workplace Strategy group.The temple is the latest of 30 CBRE offices that doesn’t have assigned seating in favor of chic glass conference rooms that can be booked with an app, part of the firm’s “Workplace 360” initiative that was piloted in its Downtown L.A. headquarters to encourage collaboration across departments.

The Masonic office has a stadium-seating assembly area in the vaulted cathedral-trussed penthouse, and has exposed concrete and structural steel elements from the original building. There were 18 new, 20-foot-tall windows installed as part of the redesign.

The temple sits across the street from Caruso’s Americana at Brand mall property, and the developer is leaning on the businesses there to offer a concierge service to CBRE’s workers. Using the Masonic Temple app, which has a logo of the temple’s shape, CBRE workers can call a concierge to pick up and drop off their dry cleaning, fill their cars with gas, arrange for party planning and order deskside pedicures, among an array of other menu items. It’s a concept Caruso hopes to launch in more office buildings as he acquires them. He’s currently on the hunt for the next one.

“This type of office concept completely changes the conversation about work-life balance,” Caruso said in a release.

The Masonic Temple, originally completed in 1929 and designed by Arthur G. Lindley, had been without a permanent tenant for 30 years before Caruso’s acquisition. It had housed several Masonic organizations, a movie theater, a dance studio, night club and a classical repertory theater in the past. It is the first prominent adaptive reuse of a historic structure in Glendale and CBRE’s first office within an adaptive reuse project.

Lew Horne, president of the Los Angeles and Orange County region for CBRE, said in a release that the office serves a dual purpose of  showing the firm’s clients what can creatively be done with a space.

Glendale boasts a few other prominent employers, including DreamWorks and Nestle.

 

Related Articles

arrow_forward_ios
First District Supervisor Hilda Solis (Credit: Rebecca Sapp/Getty Images)

LA County select reopening target date for restaurants and retailers

LA County select reopening target date for restaurants and retailers
Eric Garcetti orders a moratorium on LA commercial evictions (Photo credit: iStock photo)

Garcetti orders a moratorium on commercial evictions in LA

Garcetti orders a moratorium on commercial evictions in LA
An illustration of Airbnb's Chief Executive Brian Chesky

Los Angeles No. 1 in country for Airbnb, other short stay rentals

Los Angeles No. 1 in country for Airbnb, other short stay rentals
LA promo

Coming Soon: The Real Deal Los Angeles’ Winter 2020 issue!

Coming Soon: The Real Deal Los Angeles’ Winter 2020 issue!
CBRE CEO Robert E. Sulentic, and Keller Williams Founder Gary Williams with the Lantana property

Keller cries foul: Brokerage sues CBRE over WeWork lease deal

Keller cries foul: Brokerage sues CBRE over WeWork lease deal
From left: Howard Schwimmer and Michael S. Frankel, with 1601 W. Mission Boulevard and 2757 E. Del Amo Boulevard (Credit: Google Maps)

Rexford Industrial adds to LA portfolio with $100M in acquisitions

Rexford Industrial adds to LA portfolio with $100M in acquisitions
Andrew McDonald and At Mateo in the Arts District

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more
3339 Exposition Blvd. and Asher Luzzatto

Luzzatto Co. assembling creative office hub in West Adams

Luzzatto Co. assembling creative office hub in West Adams
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...