Robert Herscu’s HQ Group builds co-living concept
in Culver City

Developer is converting motel into 35 micro-units

Jan.January 12, 2017 07:00 PM

Office developer Robert Herscu is taking on the co-living trend. His HQ Creative, the team behind 13 boutique creative office conversions in Los Angeles County, is transforming a former motel at 5630 Sawtelle Boulevard in Culver City into a 35-unit “creative living space” designed by Shubin + Donaldson Architects, the developer told The Real Deal.

Dubbed “We Are Best Day,” the two-story, roughly 11,000-square foot space will have 300 to 350-square-foot micro-units centered around a courtyard. Residents’ units will have their own bathrooms, furniture, storage, flatscreens, and smartphone controls. The residents will share common spaces, including kitchens, a laundry room, living rooms and a wellness garden.

On the exterior of the Googie architecture-inspired building, a steel plated mesh landscape cage will create walls of greenery.

The shuttered Westchester Hotel was in drab condition when HQ Creative acquired it in Dec. 2015 for $4 million, according to CoStar.  

“We are turning it into something high end,” he said. “We’ve done it for the past five years with creative offices so it’s not a hard transition. What we do with office — we build out everything from the kitchen fixtures to the furniture — is akin to what is done in high-end homes.”

The rates at We Are Best Day will be more affordable than a hotel, but more expensive than average rent for a one-bedroom apartment in the area, Herscu said. Exact prices have not been set. The lease periods will be flexible enough for out-of-town visitors as well as longer-term tenants who seek the co-living life. There will be an events program for residents and for “alumni” who lived there previously, Herscu said.

While co-living has blown up in New York and San Francisco, it is relatively new to L.A.. Another developer to take on the co-living trend is New York developer Simon Baron, who partnered with co-living company Ollie to turn Downtown L.A.’s infamously spooky Hotel Cecil into 301 micro-apartments

Related Articles

Jefferson Creative Campus sells for $169M in Culver City (Credit: Newmark Knight Frank)

Lincoln, Clarion snap up Culver City office campus for $169M

A multifamily building could replace this auto body shop (Credit: Google Maps)

Bastion plans 139-unit project on doorstep of booming Culver City

10301-10335 West Jefferson Boulevard and Jim Jacobsen Chairman, CEO at Redcar LTD (Credit: 42 Doors and LinkedIn)

Redcar pays $74M for Culver City office complex, eyes expansion

David Pressberg and 6000-6024 Buckingham Parkway (Credit: Google Maps)

R.W. Selby buys $33M Culver City rental in deal brokered by seller’s kin

3301 South Canfield Avenue (Credit: Google Maps and iStock)

Oakmont Capital is building a mini multifamily empire in Palms

Homes in some parts of LA grew more than 60 percent over five years (Credit: iStock)

Up, up and away: Home prices soared 60% over 5 years in some parts of LA

Blackwelder office campus and Kilroy CEO John Kilroy

Kilroy Realty will pay $185M for Culver City media-focused office campus: sources

5800 Green Valley Cir, Culver City (Credit: Google Maps)

Jones & Jones buy multifamily property in bustling Culver City