Nordstrom Local opens on Melrose Place — without clothing racks

The store has stylists, a juice bar and manicurists

Los Angeles /
Oct.October 09, 2017 02:00 PM

The department store behind Nordstrom Rack is losing the rack.

Nordstrom Local, a 3,000-square-foot shop on Melrose Place in Beverly Grove, is deviating from Nordstrom’s traditional department store offerings and serving up personal stylists and other experiences instead, the Los Angeles Times reported.

Instead of traditional store with clothing racks, the newly opened spot has a bar equipped with wine, beer, coffee and pressed juice, a Nail Bar and personal stylists offering consultations and curated items. Customers can also exchange, tailor or pick up items purchased online.

The store is designed around a one-stop shopping approach and accommodates Nordstrom’s Trunk Club, which offers personalized, designer clothes to consumers.

The 3,000-square-foot boutique is a fraction of its traditional 140,000-square-foot spaces. The Beverly Grove location is a trial run for the concept, which suggests one way for retailers to stay relevant as shoppers flock online.

On the same day as Nordstrom Local’s opening, the department store opened a 154,000-square-foot location at Westfield Century City mall. The mall recently underwent a $1 billion two-year renovation, adding cryotherapy, “frictionless parking” and a VIP service.

The Seattle-based company operates 121 traditional Nordstrom stores in the U.S. and Canada, 224 Nordstrom Racks discounted stores, two Jeffrey boutiques and two clearance stores. [LAT] – Natalie Hoberman


Related Articles

arrow_forward_ios
Cinerama Dome in Hollywood (Getty)
ArcLight Cinemas says it’s The End
ArcLight Cinemas says it’s The End
City Place Long Beach with Waterford’s John Drachman, Monument’s Benjamin Poirier and Turnbridge’s Michael Gazzano (RPALA Group, Linkedin)
Ownership trio takes over beleaguered shopping center in Long Beach
Ownership trio takes over beleaguered shopping center in Long Beach
Disneyland, Six Flags and other theme parks statewide will be able to reopen at limited capacity, as long as counties comply with updated Covid metrics. (Getty)
Fun for some: Theme park rules relaxed but restrictions remain
Fun for some: Theme park rules relaxed but restrictions remain
Gov. Gavin Newsom (Getty)
Statewide curfew means more bad news for restaurants, retailers
Statewide curfew means more bad news for restaurants, retailers
Macerich CEO Thomas O’Hern and Santa Monica Place mall
Here’s what tenants are paying at Macerich’s Santa Monica Place
Here’s what tenants are paying at Macerich’s Santa Monica Place
L.A. businesses can now deny service to any patron not wearing a mask
LA businesses may deny service to those not wearing masks
LA businesses may deny service to those not wearing masks
Los Angeles County plans to clear several businesses to reopen over the next 10 days
Malls, nail salons, other LA businesses to open in next 10 days
Malls, nail salons, other LA businesses to open in next 10 days
California Market Center (Credit: Brookfield)
Brookfield lawsuit: Mom-and-pop retailers unfashionably late in paying rent
Brookfield lawsuit: Mom-and-pop retailers unfashionably late in paying rent
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...