Cruzan pays $69M for Rodeo Realty HQ in Beverly Hills

The deal is the San Diego-based firm's first purchase in LA

The office building at 9171 Wilshire Boulevard in Beverly Hills
The office building at 9171 Wilshire Boulevard in Beverly Hills

Rodeo Realty has a new landlord.

The private equity firm Cruzan paid $69 million this month for the office building at 9171 Wilshire Boulevard in Beverly Hills, property records show. Rodeo, a residential brokerage, leases space for its corporate headquarters there.

Mesa West provided a $52 million acquisition loan on the five-story, 112,000-square-foot property.

The seller was the John Hancock Life Insurance Company.

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The deal is San Diego-based Cruzan’s first venture into Los Angeles County, although its $240 million property portfolio includes Orange and San Diego, according to Real Capital Analytics.

The office sale is the second-highest in Beverly Hills this year, after CIM Group’s January purchase of the Union Bank of California Building (just up the street) for $132 million.

But not all office space is created equal. Cruzan paid about $560 per foot for the five-story building. The Union Bank building, constructed the same year in 1959, fetched more than $1,900 per foot.

Representatives for Cruzan, John Hancock and Rodeo Realty did not return calls for comment.