search

The Real Deal Logo

Trending

Lawmakers reach sweeping housing deal with “good cause eviction,” new 421aLawmakers reach sweeping housing deal with “good cause eviction,” new 421aHarry Macklowe faces major losses on Miami, Midtown projectsHarry Macklowe faces major losses on Miami, Midtown projectsHere’s how commissions could change with NAR’s new rulesHere’s how commissions could change with NAR’s new rulesRobert Rivani’s Black Lion pays $63M for Miami Beach mixed-use buildingRobert Rivani’s Black Lion pays $63M for Miami Beach mixed-use building
Commercial
Los Angeles

CGI Strategies shifts mixed-use tower plan from rentals to condo-hotel

The local developer is abandoning the plan for the 160-unit apartment complex in Hancock Park

Gidi Cohen and a rendering of 39 South La Brea Avenue
Gidi Cohen and a rendering of 39 South La Brea Avenue

CGI Strategies has a new plan for its proposed mixed-use tower in Hancock Park on the Fairfax District border.

The Woodland Hills-based developer is now looking to build 121 condominium units and a 125-room hotel at 639 South La Brea, according to a filing published with the Department of City Planning.

That proposal is sharp shift from its initial plans filed two years ago, when CGI requested approvals to build a 160-unit apartment complex instead. There were also no plans for a hotel at the time.

Sign Up for the undefined Newsletter

The most recent iteration would include demolishing the low-rise commercial buildings at the site to make room for a 12-story building. In addition to the condos and hotel, the project would also feature 13,000 square feet of retail.

Renderings by Killefer Flammang Architects portray an Art Deco-style structure with ground-floor retail.

CGI, led by Gidi Cohen, has been actively investing in Los Angeles real estate. In June, the firm filed a plan to construct twin seven-story buildings in Koreatown that would add 173 units to the neighborhood. The company is also working on another multifamily project nearby, a 121-unit tower on Mariposa Avenue.