Startups and hospitality giants are embracing “apartment hotels”

Home-sharing is getting the professional treatment

May.May 07, 2019 11:00 AM
Lyric founders Andrew Kitchell and Joe Fraiman and a Lyric-managed unit in Houston
Lyric founders Andrew Kitchell and Joe Fraiman and a Lyric-managed unit in Houston

The lines between home-sharing and traditional hospitality lodgings are blurring.

Startups like Domio and major hospitality companies including Marriott International are ramping up professionally managed “apartment hotel” operations in residential and commercial buildings, according to the Wall Street Journal.

It’s an attempt to cater to guests who want a full apartment or apartment-style lodging, but don’t want to deal with the uncertainty of renting someone else’s place. Domio, along with others like Lyric and Sonder lease floors and then stock apartments with high-end furnishings and amenities.

New York-based Domio is now renting out full apartments in New Orleans at around $149 per night. Those apartments have kitchens, washing machines, and access to a roof-top pool.

The industry is taking notice. Lyric recently closed a $160 million fundraising round led by Airbnb. The biggest player in the spacem Airbnb initially wanted Lyric to list exclusively on Airbnb’s website, but that was not part of the final deal.

Airbnb itself partnered with RXR Realty to convert 10 floors at 75 Rockefeller Plaza in New York into short-term rentals.

Marriott announced last week that it would operate 2,000 high-end homes in 100 markets across the Americas and Europe. [WSJ] — Dennis Lynch

Related Articles

La Mirada industrial building

Clarion pays $77M for La Mirada industrial project

510 Park Avenue and CEO of Monster Beverage Rodney Sacks

Monster Beverage affiliate guzzles down industrial project in San Fernando

From left: Saeed Nourmand, Michael Nourmand, Grant King and Richard Heyman

Relevant Group sues Nourmand & Associates’ founder, alleging extortion over hotel projects

Centennial founder and CEO Steven Levin with a rendering of the project

Centennial Real Estate approved for sprawling $300M mixed-use village

Apartment complex at 1435 Stanley Avenue and Raintree Partners CEO Jeffrey Allen (Credit: Apartment Finder)

Raintree Partners spends $79M on Glendale multifamily portfolio

LA Mayor Eric Garcetti

Down goes Measure EE: Property tax referendum routed at polls

CIM Group Founders, Shaul Kuba, Richard Ressler, and Avi Shemesh and 4750 Wilshire Boulevard (Credit: Google Maps)

CIM Group lists part of its Miracle Mile office campus

Airbnb's Brian Chesky and Mike Bonin, LA city councilman for Venice

LA’s new Airbnb rules may price out some short-term renters in beach towns