“A slap in the face”: LA developer criticized for condo project name

4Site Real Estate thought it “paid homage” to the Caribbean restaurant it replaced in East Hollywood

TRD LOS ANGELES /
Nov.November 13, 2019 09:14 AM
4Site Real Estate’s Todd Wexman and the entryway at the Cha Cha Cha condo building
4Site Real Estate’s Todd Wexman and the entryway at the Cha Cha Cha condo building

Developer 4Site Real Estate is taking heat for the choice of name for a recently completed condo project in East Hollywood.

The firm named the 24-unit unit development at Virgil and Melrose avenues “Cha Cha Cha” after the popular Caribbean restaurant it replaced. 4Site principal Todd Wexman called the name choice an homage to the restaurant and thought the former owners would be “flattered.” But at least one former Cha Cha Cha owner feels quite the opposite, according to Curbed.

“I was in such awe when I saw that they had the audacity to do that,” said Javier Anaya, adding the name was “a slap in the face.”

The 24-unit project also borrows the restaurant’s bright tropical-themed color scheme and has a neon sign resembling the sign that hung above the Cha Cha Cha restaurant.

Units range from 550-1,700 square feet and are priced between $400,000 and $950,000, according to the property website. Monthly HOA fees are $445. The industrial-styled building has a communal pool and gym.

The Cha Cha Cha restaurant opened in 1986 and operated for 30 years. It shut down in 2016 after 4Site bought the property for $2.5 million.

Anaya said he and the other owners had an opportunity to buy the property themselves or relocate the restaurant, but said those options were too expensive. They now own the local chain Pinches Tacos, according to Curbed.

4Site has built 10 condo and small-lot projects over the last decade and has at least two others in the works. Last year the firm filed for a 200-unit apartment and hotel project in Lincoln Heights. The project is moving through the planning process. In 2017, 4Site filed for a 54-unit project in Westlake. [Curbed]Dennis Lynch


Related Articles

arrow_forward_ios
Frederik Eklund and a rendering of 8899 Beverly Boulevard (Getty, building courtesy of 8899 Beverly)

In tough market, West Hollywood condo developer plans $100M listing

In tough market, West Hollywood condo developer plans $100M listing
The site for the planned 85-unit apartment complex (Credit: Google Maps)

Canfield plans 85-unit apartment complex in East Hollywood

Canfield plans 85-unit apartment complex in East Hollywood
Michael Rosenfeld and a rendering of Century Plaza (Credit: Presley Ann/Getty Images for THR)

Inside Michael Rosenfeld’s $1.8B odyssey at Century Plaza

Inside Michael Rosenfeld’s $1.8B odyssey at Century Plaza
Hobart Garden Apartments at 1344 N Hobart Boulevard (Credit: Google Maps)

Reiner Communities pays $48M for 142-unit East Hollywood complex

Reiner Communities pays $48M for 142-unit East Hollywood complex
Plans in the works for another multi-level building in East Hollywood

Developer looks to add to East Hollywood’s growing multifamily stock

Developer looks to add to East Hollywood’s growing multifamily stock
Clockwise from top left: 13224 Old Oak Lane, 4425 Haskell Avenue (center), 656 Lachman Lane, 375 N. Saltair Avenue and 1200 Club View Drive

The Weeknd’s Beverly West condo tops LA County resi sales

The Weeknd’s Beverly West condo tops LA County resi sales
Pasadena KOAR International is betting on a luxury condo complex for active, LGBTQ seniors (Credit: iStock)

KOAR will spend $70M on condo complex for LGBTQ seniors in Palm Springs

KOAR will spend $70M on condo complex for LGBTQ seniors in Palm Springs
Greenland Holdings has already decided to sell one downtown Los Angeles Metropolis tower and convert another into apartments, as it struggles to sell two others.

Can influencers and college students save Greenland’s Metropolis?

Can influencers and college students save Greenland’s Metropolis?
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...