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Investor proposes 53-unit apartment complex in NoHo

The project includes an affordable component and comes amid the neighborhood’s multifamily development push

11029 W. Hartsook St., North Hollywood (Credit: Google Maps)
11029 W. Hartsook St., North Hollywood (Credit: Google Maps)

Add another project to North Hollywood’s recent flurry of multifamily development.

An investor has filed an application to build a 53-unit apartment complex at 11029-11035 West Hartsook St., county records show. The six-story project would replace three existing residential properties, which have 12 units.

The proposed project is eligible for 60 percent density bonuses and other incentives as part of Los Angeles’ Transit Oriented Communities program, which encourages market-rate developers to include affordable units in projects located near transit hubs. Eleven of the 53 units would be set aside as affordable, under the application.

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The applicant — Hartsook Universal LLC — appears to be connected to Fouger for Kids, a special occasion children’s clothing company, which shares the same address. Behzad Pourebrahim, who is CEO of Fouger for Kids, is Hartsook Universal LLC’s manager. Pourebrahim did not return phone calls seeking comment. According to the application, Nur Development Consulting — whose CEO is Daniel Ahadian — is also involved in the project.

The development site was acquired in December 2018 for $1.9 million from Maor Roie and Yashar Yaron.

Several multifamily projects have been proposed in the area over the past year. In June, Downtown developer Strategic Legacy Investment Group and Tokyo-based investor Sanei Architecture Planning Co. Ltd. filed plans to build an 84-unit apartment complex at 11410-11420 W. Burbank Boulevard.

And in March, Sherman Oaks-based developer Nir Paz — through Clement 1 LLC — announced plans to build a 65-unit apartment building at 5110 N. Bakman Avenue.

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LA Multifamily