Standard Hollywood on way to historic status

Designation for shuttered hotel could present challenge for Ian Schrager, Ed Scheetz if they complete acquisition

Los Angeles /
Apr.April 27, 2022 08:10 AM
Ed Scheetz and Ian Schrager with the Standard Hotel (Getty, Google Maps)
Ed Scheetz and Ian Schrager with the Standard Hotel (Getty, Google Maps)

The former Standard Hotel on Hollywood’s Sunset Strip is officially a landmark — a status that pays homage to its past but could complicate its future.

The City of West Hollywood’s preservation commission unanimously voted to give historic preservation status to the 139-key shuttered hotel on April 25. The recommendation will now go to the West Hollywood City Council, where final approval is expected.

“Great news!” read an Instagram post from Save Iconic Architecture, a group that helped write the nomination along with preservationist Steven Luftman.

Built in 1962, the three-story structure at 8300 Sunset Boulevard, with its wave-shaped balconies shaped in an L around a pool, was designed by Herbert Kameon, a prominent Californian architect known for his mid-century modernist takes. It opened as the Thunderbird Hotel.

“It was one of 12 buildings in the 60s that was part of a wave to clean up the Strip,” Steven Luftman told TRD last month. “It was the earliest and one of the few and that’s why it qualifies [for historic preservation status.]”

The decision presents challenges for the new owners, hoteliers Ian Schrager and Ed Scheetz, who are in a deal to buy the property and re-open the hotel under a new brand.

Demolishing the property would be Schrager and Scheetz’s easiest option to make a profit on the hotel — adding more rooms or amenities would lead to more revenue. But a landmark status will prove this to be difficult.

Any new owner will have to jump through more regulatory hoops to demolish or even substantially renovate the property. While historic preservation doesn’t limit what the property could be used for, new projects would have to go through more environmental reviews and a lengthier entitlement process.

Since Schrager and Scheetz have yet to close their deal, they could still walk away in light of the city’s decision. Neither have responded to requests for comment.





    Related Articles

    arrow_forward_ios
    Tesla's Elon Musk (Getty, iStock)
    Tesla plans to go Hollywood with diner, drive-in theater and EV charging station
    Tesla plans to go Hollywood with diner, drive-in theater and EV charging station
    Standard Communities’ Chris Cruz and 10930 Garfield Avenue
    Standard Communities pays $532K per unit for newly developed South Gate apartments
    Standard Communities pays $532K per unit for newly developed South Gate apartments
    7000 Romaine Street and 948 Sycamore Avenue (Google Maps)
    Onni Group wants to add 14-story office in Hollywood
    Onni Group wants to add 14-story office in Hollywood
    Monastery of the Angels (Google Maps, iStock)
    Preservationists aim to acquire Hollywood Hills monastery
    Preservationists aim to acquire Hollywood Hills monastery
    Vella's Zach Vella and SWRCC's Dan Langford with 1010 Sandhill Avenue (Vella Group, Southwest Regional Council of Carpenters, LoopNet)
    Carpenters union buys Carson industrial from Zach Vella
    Carpenters union buys Carson industrial from Zach Vella
    TCW's David Lippman with and the City National Plaza at 515 S. Flower Street (David Lippman, City National Plaza)
    TCW inks largest pandemic-era office lease in DTLA
    TCW inks largest pandemic-era office lease in DTLA
    eBay's Jamie Iannone with 455 North Fairfax Avenue (eBay, Google Maps)
    eBay goes brick and mortar on popup for sneakerheads
    eBay goes brick and mortar on popup for sneakerheads
    Jeff Blau with 1755 Argyle St (LinkedIn, Commercial Observer)
    Related Companies to sell Argyle House in Hollywood
    Related Companies to sell Argyle House in Hollywood
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...