eBay goes brick and mortar on popup for sneakerheads

Takes 6K sf on hip streetwear stretch of Fairfax Avenue

Los Angeles /
May.May 23, 2022 01:30 PM
eBay's Jamie Iannone with 455 North Fairfax Avenue (eBay, Google Maps)
eBay’s Jamie Iannone with 455 North Fairfax Avenue (eBay, Google Maps)

eBay is going physical.

The e-commerce online auction house is opening a bricks-and-mortar store at 455 North Fairfax Avenue this week to sell sneakers, the company announced last week.

Dubbed “eBay Wear ‘Em Out,” the store will sell pairs of collectible and rare sneakers that are usually only available online.

The store is currently home to SoleStage, a streetwear and sneaker shop, though eBay will take it over for at least three days over Memorial Day weekend. It’s unclear whether eBay will continue to lease the space in the future.

Pop-up stores have become a popular trend during the pandemic as a way for landlords to boost revenue. High vacancy rates have led retail owners to entice pop-up shops with cheaper rents and flexible terms. The popups allow a retailer to try out a location without committing longer term.

A stretch of several blocks along Fairfax Avenue between Melrose Avenue and Beverly Boulevard has become home to a number of streetwear pop-ups. Last year, Marc Jacobs opened a 2,500-square-foot store for its Heaven by Marc Jacobs brand on a temporary basis.

Other streetwear brands nearby include AAPE Store, HUF, Golf Wang and Supreme, the latter known for long lines when new products are released.

eBay has previously dabbled in temporary stores overseas, but this will be its first in the U.S. The company opened a month-long pop-up for local businesses in the U.K. in 2019

Not all e-commerce companies have found success with physical stores. Amazon recently said it would shut all of its physical pop-up, toy, home goods and bookshops in the U.S., after its revenues from physical stores failed to grow alongside its other businesses.





    Related Articles

    arrow_forward_ios
    Queen Mary (Google Maps, iStock)
    Long Beach to size up Queen Mary in wake of failed redevelopment plan
    Long Beach to size up Queen Mary in wake of failed redevelopment plan
    Prologis' Hamid Moghadam and 8819 E Edison Ave in Ontario (Google Maps, Prologis)
    Prologis gets option on 177 more acres in Ontario Ranch
    Prologis gets option on 177 more acres in Ontario Ranch
    SRG's Chris Payne and Burnham Ward's Bryon Ward with rendering of New Laguna Niguel City Center (Sares Regis Group, Burnham Ward Properties)
    ‘Napa Valley-esque’ downtown to be built in Laguna Niguel
    ‘Napa Valley-esque’ downtown to be built in Laguna Niguel
    LaTerra Development's Charles Tourtellotte with 4112 Del Rey Avenue (LinkedIn, Loopnet)
    LaTerra buys Marina del Rey office complex
    LaTerra buys Marina del Rey office complex
    CIM’s Shaul Kuba with renderings of the project at 6007 Sunset Blvd in Hollywood (Getty, CIM Group)
    CIM sells site of 109-unit resi development in Hollywood
    CIM sells site of 109-unit resi development in Hollywood
    Councilman Bob Blumenfield with 5300 N. Oakdale Ave (Dean Musgrove, iStock)
    Last commercial orange grove in the San Fernando Valley slated for luxury homes
    Last commercial orange grove in the San Fernando Valley slated for luxury homes
    From left: Stockdale Capital Partners' Steven and Shawn Yari with 656 San Vicente Blvd
    Stockdale Capital gets early green light for 140K sf medical tower near Cedars-Sinai
    Stockdale Capital gets early green light for 140K sf medical tower near Cedars-Sinai
    HBC's Richard Baker with  9600 Wilshire Blvd (SFA, Cornell)
    Historic Saks Fifth Avenue complex in Beverly Hills eyed for redevelopment
    Historic Saks Fifth Avenue complex in Beverly Hills eyed for redevelopment
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...