The Real Deal Miami

With Land Shark beached, Dolphin Stadium gets new name

January 20, 2010 01:14PM

The Miami Dolphins will soon be playing in Sun Life Stadium, though they won’t leave their home. When the 2009 National Football League season ended, so did the Dolphins’ one-year naming rights deal with Jimmy Buffet’s Land Shark Lager beer brand. Now Canadian insurer Sun Life Financial has closed a deal for a five-year naming rights term, with a package of options that could give the stadium a new name for the next 20 years. Terms have not been disclosed, but sources said it could pay the Dolphins as much as $7 million a year at its peak, and will be worth $5 million annually in the early phase of the agreement. The Dolphins announced the new stadium name at a press conference today; the new Sun Life name comes just in time for the Super Bowl on Feb. 7 and Pro Bowl Jan. 31. [Sun-Sentinel]