With Land Shark beached, Dolphin Stadium gets new name

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The Miami Dolphins will soon be playing in Sun Life Stadium, though they won’t leave their home. When the 2009 National Football League season ended, so did the Dolphins’ one-year naming rights deal with Jimmy Buffet’s Land Shark Lager beer brand. Now Canadian insurer Sun Life Financial has closed a deal for a five-year naming rights term, with a package of options that could give the stadium a new name for the next 20 years. Terms have not been disclosed, but sources said it could pay the Dolphins as much as $7 million a year at its peak, and will be worth $5 million annually in the early phase of the agreement. The Dolphins announced the new stadium name at a press conference today; the new Sun Life name comes just in time for the Super Bowl on Feb. 7 and Pro Bowl Jan. 31. [Sun-Sentinel]