The Real Deal Miami

Century 21 offers prize money for homeowners

April 06, 2010 01:08PM

With the $8,000 first-time homebuyer tax credit expiring at the end of the month, a new real estate contest is hoping to fill the void — this time targeting sellers. The national “$8,000 List You Home Sweepstakes” will reward a lucky few sellers with the eponymous prize, in exchange for listing their home with Century 21 Real Estate. Although it’s not immediately clear how many prize winners there might be, the brokerage said that all home sellers with Century 21 will be eligible. Bev Thorne, a senior vice president of marketing with the company, said that the contest hoped to target a sector of the market overlooked by federal programs. “While the homebuyer tax credit is fueling excitement among potential homebuyers, there is no similar benefit for homeowners to sell their homes,” Thorne said. “Our sweepstakes gives sellers an added benefit.” The contest runs until June 30, 2010. TRD