search

The Real Deal Logo

Trending

Lawmakers reach sweeping housing deal with “good cause eviction,” new 421aLawmakers reach sweeping housing deal with “good cause eviction,” new 421a“Investing before the ‘all clear’ sign”: Jon Gray on Blackstone’s $10B apartment deal“Investing before the ‘all clear’ sign”: Jon Gray on Blackstone’s $10B apartment dealEvictions surge at Hialeah’s luxury apartment projects Shoma Village, Pura Vida and ManorEvictions surge at Hialeah’s luxury apartment projects Shoma Village, Pura Vida and ManorMarty Burger’s new venture sputters on takeoffMarty Burger’s new venture sputters on takeoff
South Florida

Digital billboards could top three Miami buildings

Desperate for cash, Miami is weighing adding giant, revenue-generating LED billboards to the top of three public buildings, including the historic Gusman theater. The initiative is the latest in a series of moves the city has made to earn income by relaxing the county’s long-held laws against electronic advertising signs. Last year, city commissioners allowed such billboards along Interstate 95 in addition to the advertising exceptions allowed in the AmericanAirlines Arena.

Sign Up for the undefined Newsletter

Now, Miami is considering allowing digital ad signs to be placed on top of three city-owned structures: the Gusman theater, the Children’s Museum and the Knight Convention Center. The revisions to county law that prohibit such ads, may include allowances for billboards along the Miami River and PortMiami.

Despite opposition from preservationists, proponents of the billboard allowances point out that while they may alter historic buildings, the signs generate revenue that can keep the financially troubled buildings open and operating. [Miami Herald]