Hollywood board says new “Blue Building” design still needs more tweaks

Board member Ed O'Donnell: "This is not different in a good way."

TRD MIAMI /
Apr.April 14, 2017 05:00 PM

A Hollywood board again delayed approval Thursday evening of Dr. Aylee Hallak’s “Blue Building,” a 13,000-square-foot mixed-use project with a six-room hotel, a physical therapy office and a parking garage on Hollywood Beach.

After the planning and development board called the original plans for the project at 320-324 Minnesota Street too boxy and too blue at their Feb. 9 meeting, Hallak and her architect, Victor Elias Eisenstein, made major cosmetic changes to the proposal, taking cues from Seoul’s “Two Moon” building for a series of circular scoops in the form, and adding a bulging array of convex balconies to the building’s front.

But the revised plans didn’t quite gel. The city’s planning department called the new-look proposal incohesive and incompatible with the neighborhood, recommending that the developer take more time to create a unified building.

“I don’t want to say that they’re blatantly disregarding our comments, but I don’t think that we’ve come to a point where both sides are comfortable,” Hollywood Planning Manager Leslie Del Monte said. “A building should be designed in three dimensions and not as four different facades designed independently.”

However, Hallak told the board the additional delay would be an undue hardship, requiring that she extend a purchase agreement for half of the site that is contingent on receiving approval for the plans.

“My next door neighbor, she’s been very good to me,” Hallak said. “Every time we’ve gotten a continuance, she’s accepted that and I’ve gotten an extension . . . but it’s come to a point where she needs to know whether or not I’m buying.”

Hallak said she’d received positive feedback, and wanted to feel out the board’s thoughts on the renderings before accepting city staffers’ suggestions.

“I went down to the beach and asked people just in the street, ‘Do you think this building would look nice right here?'” Hallak said. “I’ve not had anybody say anything negative.”

The board’s design members quickly changed that. Kristin Herman-Druck said the new plans were like wearing “plaid pants with a striped shirt.” And when Hallak explained that she was trying to do something “funky” and “different” for the beach, Ed O’Donnell answered that “this is not different in a good way.”

After an hour-long discussion, the Hollywood board voted unanimously to move the proposal to their June 8 meeting, where Hallak will need to show she’s found a sweet spot between function, form and funk.


Related Articles

arrow_forward_ios
A rendering of the project at 2717 Van Buren Street

French developer plans to build a cluster of rentals in Hollywood

French developer plans to build a cluster of rentals in Hollywood
From left: Jeff Soffer, Brian Kingston of Brookfield Property Partners, Brett Mufson and Diplomat Beach Resort Hollywood

Jeffrey Soffer’s $800M Diplomat resort purchase called off

Jeffrey Soffer’s $800M Diplomat resort purchase called off
Dave Folsom, president & CEO of Sotherly Hotels, and the DoubleTree Resort by Hilton Hollywood Beach at 4000 South Ocean Drive (Credit: Google Maps)

Hollywood DoubleTree’s $59M CMBS loan enters special servicing

Hollywood DoubleTree’s $59M CMBS loan enters special servicing
Jesus Quintero and Phil Gutman, with a rendering of Quint Hollywood

Brown Harris Stevens tapped to sell Quint Hollywood townhome project

Brown Harris Stevens tapped to sell Quint Hollywood townhome project
BTI Partners CEO Noah Breakstone and the property

BTI Partners pays $16M for downtown Hollywood site of major mixed-use project

BTI Partners pays $16M for downtown Hollywood site of major mixed-use project
Hyde Beach House Resort & Residences, Carlos Rosso and Drew Sims

Sotherly closes on acquisition of Hyde Beach House hotel space

Sotherly closes on acquisition of Hyde Beach House hotel space
2965 West Corporate Lakes Boulevard and Black Creek Group CEO Raj Dhanda (Credit: Google Maps, Blue Vault)

TIAA sells Weston warehouse for $33M

TIAA sells Weston warehouse for $33M
A conceptual rendering and Lon Tabatchnick

Margaritaville developer plans another Hollywood hotel despite opposition

Margaritaville developer plans another Hollywood hotel despite opposition
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...