Four Seasons makes moves to compete with Airbnb’s entry into luxury market

Hotel chain launched new app and guest recognition program

TRD MIAMI /
Jun.June 09, 2017 08:45 AM

From left: Airbnb’s founders Brian Chesky, Joe Gebbia & Nate Blecharczyk and Four Seasons CEO Allen Smith (Credit: Getty Images)

From TRD New York: As Airbnb plunges headfirst into the luxury market, Four Seasons Hotels and Resorts is taking steps to maintain millennial interest.

The five-star hotel chain launched a mobile application with a chat function and plans to start a guest recognition program, Bloomberg reported. Four Seasons CEO Allen Smith said that the company must stay on top of emerging trends or risk losing relevance.

“I would be naive to say that we aren’t being mindful of the Airbnb effect,” Smith told Bloomberg. “It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.”

In February, Airbnb acquired Montreal-based Luxury Retreats, a high-end rentals manager in a deal valued at $300 million. The deal put Airbnb is direct competition with the Four Seasons’ own rental service. In March, Airbnb’s CEO hinted that the company may go public in 2018. [Bloomberg] — Kathryn Brenzel


Related Articles

arrow_forward_ios
Four Seasons Resort Palm Beach and Carillon Miami Wellness Resort

Carillon Miami Beach, Four Seasons Palm Beach furlough 550 employees

Carillon Miami Beach, Four Seasons Palm Beach furlough 550 employees
Daniel de la Vega with the previous website and the redesigned version (Credit: iStock)

One Sotheby’s rolls out new website during pandemic

One Sotheby’s rolls out new website during pandemic
Four Seasons Hotel Miami at 1435 Brickell Avenue (Credit: Averette/Wikipedia)

Four Seasons Hotel Miami, DoubleTree near MIA lay off hundreds

Four Seasons Hotel Miami, DoubleTree near MIA lay off hundreds
Harvey Herndandez

Airbnb settles litigation with Miami development group alleging fraud

Airbnb settles litigation with Miami development group alleging fraud
Miami skyline (Credit: iStock and Wikipedia)

South Florida by the numbers: Super Bowl LIV Impact

South Florida by the numbers: Super Bowl LIV Impact
Renderings of the penthouse and Fredrik Eklund (Credit: Four Seasons Private Residences Fort Lauderdale)

Fredrik Eklund tapped to list $35M PH in Fort Lauderdale

Fredrik Eklund tapped to list $35M PH in Fort Lauderdale
Airbnb operators cash In On Super Bowl LIV

South Florida Airbnb hosts cash in on Super Bowl LIV

South Florida Airbnb hosts cash in on Super Bowl LIV
Harvey Hernandez (Credit: Airbnb and iStock)

Harvey Hernandez fights back against Airbnb

Harvey Hernandez fights back against Airbnb
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...