Could Coral Gables lose the rights to Miracle Mile name?

Owner of Las Vegas shops wants to trademark the moniker

Miami /
Oct.October 11, 2017 05:15 PM

The city of Coral Gables is now looking at trademarking the city’s “jewel,” Miracle Mile.

Now that Illinois-based Institutional Mall Investors is applying to trademark its Miracle Mile Shops in Las Vegas, the City Beautiful wants to protect the popular retail street, according to the Miami Herald.

The street, which is Coral Way from Southwest 37th Avenue to 42nd Avenue, has been known as Miracle Mile since 1947. City attorney Craig Leen told the newspaper that his goal is to trademark the Gables’ use and oppose Institutional Mall Investors to the extent that it infringes on the Gables.

A number of businesses, including bridal stores, restaurants and bars are tenants of the Mile. The downtown Gables street is also in the midst of a multimillion-dollar renovation that has faced a number of delays.

Institutional Mall Investors bought the Miracle Mile Shops, which received the name in 2007, in 2016. An attorney for the owner said she hasn’t heard from Coral Gables about the trademark application.

In 2006, the Gables filed a trademark for the nickname “City Beautiful,” a moniker also used by Orlando. [Miami Herald] – Katherine Kallergis


Related Articles

arrow_forward_ios
Sergio Pino of Century Homebuilders Group and the church (Century Homebuilders, Facebook via St. James Evangelical Lutheran Church - MIAMI FL)
On holy ground: Sergio Pino’s Century Homebuilders plans apartments, school on Coral Gables church site
On holy ground: Sergio Pino’s Century Homebuilders plans apartments, school on Coral Gables church site
Terranova scores $55M refi of Miracle Mile portfolio in Coral Gables
Terranova scores $55M refi of Miracle Mile portfolio in Coral Gables
Terranova scores $55M refi of Miracle Mile portfolio in Coral Gables
Malibu firm picks up mobile home parks near Coral Gables for $50M
Malibu firm picks up mobile home parks near Coral Gables for $50M
Malibu firm picks up mobile home parks near Coral Gables for $50M
Alta Developers’ Raimundo Onetto in front of the development site (Google Maps)
Heading south: Alta buys dev site for apartment complex near Homestead
Heading south: Alta buys dev site for apartment complex near Homestead
CMC Group’s Ugo Colombo and Shoma Group’s Masoud Shojaee (CMC Group, Shoma Group)
Masoud Shojaee’s Shoma wins $10M in yearslong suit against Ugo Colombo affiliate over failed condo project
Masoud Shojaee’s Shoma wins $10M in yearslong suit against Ugo Colombo affiliate over failed condo project
Grant Cardone and a rendering of LAs Olas Walk (Cardone Capital, ZOM/McNeal Realty)
Grant Cardone to buy $750M in SoFla apartments
Grant Cardone to buy $750M in SoFla apartments
The current building on Dania Beach (Google Maps)
Shuttered Dania Beach waterfront restaurant could get new life as Lucky Fish
Shuttered Dania Beach waterfront restaurant could get new life as Lucky Fish
Jungle Island owner sells Jupiter office building to New York self storage firm for $12M
Jungle Island owner sells Jupiter office building to New York self storage firm for $12M
Jungle Island owner sells Jupiter office building to New York self storage firm for $12M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...