LeBron James’ Unknwn signs lease for flagship store in Wynwood

9,500 sf property will feature an outdoor garden for events

Lebron James and David Edelstein (Credit: Wikimedia Commons)
Lebron James and David Edelstein (Credit: Wikimedia Commons)

UPDATED May 7, 6 p.m.: LeBron James is bringing his well-known talent to Wynwood. But this doesn’t have to do with this supreme skills on the basketball court.

Unknwn, a men’s fashion retailer co-founded by James, just signed a lease for a flagship store in Miami’s Wynwood neighborhood, The Real Deal has learned.

The 9,500-square-foot property at 261 Northwest 26th Street will feature a 2,300-square-foot store and an outdoor garden for special events, according to Jason Weisman of JAW Commercial, who represented both sides of the deal. He declined to provide lease terms.

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David Edelstein’s Tricap is the owner of the 13,800-square-foot building. Edelstein and his partner, attorney William Weisman, bought that property and the adjacent site at 260 Northwest 27th Street for $13.13 million in 2016.

Tricap planned to renovate the property — which was the former site of Topwin Shoes — and bring in a new mix of retailers. UNKNWN carries a collection of sneakers, streetwear and designer apparel, according to its website. The brand, founded by James and his childhood friends Frankie Walker and Jaron Kanfer, also has a store at Aventura Mall.

Edelstein’s Tricap, also known as TriCapital Partners, has been active in Wynwood, the Miami Design District and Miami Beach. In 2016, Edelstein and Weisman paid $10 million for the 2,700-square-foot building at 140 Northeast 40th Street. Edelstein also bought a Wynwood retail site next to Miami’s Midtown for $10.2 million in May 2015 and flipped it six months later for $13 million. Two months later, he bought three Design District properties, at 114 Northeast 40th Street, 130 Northeast 40th Street and 135 Northeast 39th Street, for $65 million.

Edelstein has also purchased a slew of properties on Lincoln Road in Miami Beach, including 918 and 920 Lincoln Road, which he acquired in 2015 for $18.5 million, and 800 Lincoln Road, which he paid $88.2 million for in 2014 and is redeveloping. He is also planning to develop a leased site at 500 Lincoln Road, next to the Miami Beach Community Church.