London hotel project is part of luxury retailer’s new focus on upscale experiences

The Paris-based parent company of Louis Vuitton, Christian Dior and other fashion houses will build a hotel in London's Mayfair area

TRD NATIONAL /
Mar.March 03, 2019 02:00 PM

(Credit: Pixabay)

Paris-based retailer LVMH plans to develop a London hotel and spa as the company expands beyond luxury goods into upscale experiences.

LVMH, which owns such luxury fashion houses as Dior, Celine, Fendi and Louis Vuitton, is preparing to develop a hotel in the affluent Mayfair area of London.

Real estate developer O&H is working with LVMH to turn a Georgian building on Mayfair’s Grafton Street into a hotel with a spa, a restaurant and perhaps a Celine store, according to a publication called Business of Fashion.

LVMH already has a presence in Mayfair, where several of its subsidiaries, including Louis Vuitton and Christian Dior, operate retail stores. The company plans to entice guests of the hotel to shop at its nearby collection of luxury retail stores in Mayfair.

The hotel project, which would cost as much as £500 million, is scheduled for completion by 2022.

LVMH already has started to shift its focus from products to experiences by designing the existing hotels in the company’s Bulgari Hotels and Cheval Blanc chains to accommodate guests who want to spend time with friends or family members.

According to Forbes, 74 percent of American millennials put a higher priority on experiences than products.

“The future of luxury will not only be in luxury goods, as it’s been for many years, but also in luxury experiences, and we want to be in both segments,” Bernard Arnault, chairman and CEO of LVMH, told Business of Fashion. [Harpers Bazaar]Mike Seemuth


Related Articles

arrow_forward_ios
Renderings of the project and Gil Dezer (Getty; Renderings via  Zyscovich Architects)

Dezer’s 30-acre megaproject in North Miami Beach gets first approval

Dezer’s 30-acre megaproject in North Miami Beach gets first approval
Jeff Burns, Nick Rojo, The Bohemian Lake Worth

Affiliated Development’s Lake Worth Beach apartment project approved

Affiliated Development’s Lake Worth Beach apartment project approved
A rendering of the Intracoastal Mall and Gil Dezer

Dezer’s plans to remake Intracoastal Mall face opposition

Dezer’s plans to remake Intracoastal Mall face opposition
Alta Developers CEO Raimundo Onetto and Le Parc at Brickell rendering

Le Parc at Brickell condo association sues Alta Developers and partner for alleged construction defects

Le Parc at Brickell condo association sues Alta Developers and partner for alleged construction defects
Biscayne Beach

Lawsuit accuses Biscayne Beach developer and construction firms of shoddy work

Lawsuit accuses Biscayne Beach developer and construction firms of shoddy work
AHS Residential Ernesto Lopes and AHS Residential Tamiami (Credit: AHS)

AHS Residential scores $33M construction loan for Kendall apartment complex

AHS Residential scores $33M construction loan for Kendall apartment complex
AHS Residential’s Ernesto Lopes (Credit: D Ramey Logan/Wikipedia)

AHS Residential scores $34M loan for apartment project near West Palm

AHS Residential scores $34M loan for apartment project near West Palm
Quadro at Design District and Rainmundo Onetto

Alta Developers launches sales of Quadro at Design District

Alta Developers launches sales of Quadro at Design District
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...