Showfields to bring new retail concept to Lincoln Road

The popular New York City retailer Showfields is heading to Lincoln Road.

Showfields will bring an indoor and outdoor food concept, a speakeasy bar, a theater for live performances, a tattoo parlor, piercing stations and space for art installations to a two-floor, 14,300-square-foot space at 530 Lincoln Road.

The store is part of the new trend of experiential retail, and allows for online brands to have showrooms in the store without the risks and costs of opening their own store.

Brandon Singer and Michael Cody of Cushman & Wakefield, Sara Wolfe of Koniver Stern Group, and Aaron Butler and Daniel Cardenas of Avenue Real Estate Partners worked on the deal.

The lease adds to several signed in the last several months on Lincoln Road, the heavily trafficked Miami Beach pedestrian retail destination. That includes the women’s apparel store Brandy Melville, which opened its flagship Florida store at 730 Lincoln Road last year.

The area historically has been one of the most popular streets in Miami Beach, but a number of vacant storefronts remain.

Showfields said it has already brought on Swedish watch brand Daniel Wellington and beauty brand Each & Every, along with 40-50 other brands that will be featured in the store.

Showfields is planning to open its Mami Beach store in May 2020. It opened its first location at a 14,000-square-foot space at 11 Bond Street in New York City a year ago.