By: Ron Shuffield, CEO, Berkshire Hathaway HomeServices EWM Realty
EWM Realty very recently rebranded as Berkshire Hathaway HomeServices EWM Realty. While we were already owned by Berkshire Hathaway, “leading” with that name — the third most admired brand in the globe, according to Fortune magazine — has generated, what I call, a seismic shift within the luxury brokerage landscape in South Florida.
Why? Because we have taken the 55-year legacy of EWM and melded it with a brand that is not only globally admired, as noted above, but a leader in technology and innovation.
When pundits write about what the residential real estate company of the future looks like…it looks like Berkshire Hathaway HomeServices EWM Realty.
Bigger. Bolder. Better.
While we continue to be owned by HomeServices of America, now the nation’s largest residential real estate brokerage (which, last year, totaled $149 billion with 350,000 transaction sides), joining the Berkshire Hathaway HomeServices network links us to a global network of 50,000 real estate professionals in nearly 1,500 offices worldwide.
The Berkshire Hathaway HomeServices network is one of the most respected and fastest growing real estate networks in the world, which will now allow us to further enhance — digitally and otherwise — the exposure and reach of our customers’ properties, with more eyes being driven to these listings.
The Luxury Leader
EWM was already the region’s luxury leader, with a five-decade-plus legacy in the $1 million+ market. With the advent of the Berkshire Hathaway HomeServices name, our family has grown dramatically! There are thousands of Realtors within the HomeServices Berkshire Hathaway network who are selling within the $1 million+ market.
In Florida alone, during 2018, Realtors from Berkshire Hathaway HomeServices were involved in 1,200 transactions in excess of $1 million.
And with our connections to sister companies such as NetJets, the globe’s leading private business jet fractional ownership company, we are able to exponentially increase our reach in accessing potential new buyers and sellers.
Add to that our exposure in global luxury centers like Dubai and London, with numerous additional offices in other key international cities, and our leadership in the luxury arena is certain to grow exponentially!
We are proud to be connected to properties such as the ones below:
Northeast is Closer than Ever
South Florida’s connection with the Northeast has long been integral to the buying and selling of real estate in the region. Now, along with our sister companies — among them Berkshire Hathaway HomeServices New York and New England Properties — we are consistently integrating ourselves by organizing visits and tours to further the synergies between us.
The residential real estate brokerage world has changed tremendously, and continues to do so. But one simple fact remains: The broker’s job is to help each associate succeed…and that is our chief goal. As EWM Realty, we built a decades-long reputation by focusing on the well-being of our associates. Now, with the Berkshire Hathaway HomeServices name, our Realtors have more access to technology, more access to market intelligence, and more access to potential buyers than ever before. This focus is nothing short of transformational, and we certainly want everyone to capitalize on this amazing new opportunity.
EWM has been part of the Berkshire family since 2003. To re-brand as Berkshire Hathaway HomeServices EWM Realty is yet another milestone for us as an organization, and an absolute shift within the residential real estate brokerage world — one that our Realtors and staff can be extremely proud of!