marketing

One Sotheby’s names SVP of marketing

One Sotheby’s names SVP of marketing

UPDATED, March 5, 1:26 p.m.: Sotheby’s International Realty’s vice president of global marketing joined the brokerage network’s Miami franchise. Isadora Badi was hired at One Sotheby’s International Realty as senior vice president of marketing....

One Sotheby’s names SVP of marketing
From left: Scott Durkin, Stephanie Garbarini and Howard Lorber in front of Douglas Elliman's headquarters at 575 Madison Avenue (Credit: Google Maps, Douglas Elliman)

Elliman hires new chief marketer ahead of rebranding, lead-generation platform launch

Douglas Elliman’s got a new chief marketing executive on deck just in time for a companywide rebranding and the...

Elliman hires new chief marketer ahead of rebranding, lead-generation platform launch
MIAMI, FL - MARCH 18:  A general view during the Grand Opening Event of the Porsche Design Tower Miami  on March 18, 2017 in Miami, Florida.  (Photo by John Parra/Getty Images for Porsche Design)

Luxury brand-name residences are growing in popularity — and commanding a premium

If you brand it, they will come. That’s the lesson luxury residential developers are learning as more and more...

Luxury brand-name residences are growing in popularity — and commanding a premium
Millennial

Millennials would rather buy real estate from an influencer than an agent

If you’re trying to help a millennial with real estate, you might be better off being an influencer than...

Millennials would rather buy real estate from an influencer than an agent
Resort developers have a new favorite marketing tactic

Resort developers have a new favorite marketing tactic

Just like in a grocery store, people like to taste before they buy, and real estate developers are taking...

Resort developers have a new favorite marketing tactic
Elliman’s marketing blitz continues with new multi-million-dollar campaign

Elliman’s marketing blitz continues with new multi-million-dollar campaign

From TRD New York: For months, it looked like Douglas Elliman was permanently rolling back some of its more...

Elliman’s marketing blitz continues with new multi-million-dollar campaign
Blanca CRE taps new marketing chief

Blanca CRE taps new marketing chief

Tere Blanca’s Miami-based firm, Blanca Commercial Real Estate, hired Diana Pubchara for its first chief marketing officer position. Pubchara comes to Blanca having worked for more than a decade in commercial real estate, Globe...

Blanca CRE taps new marketing chief
In “selling the dream,” sales centers in Miami go high-tech

In “selling the dream,” sales centers in Miami go high-tech

Forget brochures. Today’s real estate marketing teams are setting up high-tech sales centers with imaginative images of dramatic penthouse...

In “selling the dream,” sales centers in Miami go high-tech
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