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    Friedman-Roth Realty Services


    381 Park Ave South, Suite 1001
    New York, NY 10016
    (212) 889-4400
    Website

    Friedman-Roth Realty Services is a New York City investment-sales firm that plays mostly in the lucrative multi-family market, trading mid-size and large-scale apartment buildings throughout the five boroughs and the metropolitan region, some for clients stretching back decades. The firm was founded in 1974 and has brokered thousands of deals since.

    Friedman-Roth has 17 associate brokers and sales associates, plus management. While building trades are its mainstay, it also handles other services for clients, including 1031 tax-free exchanges. Moreover, it brokers the occasional retail- or office-building deal as well as sales of mixed-use buildings and development sites.

    Most of the transactions Freidman-Roth handles clock in at well under $20 million.

    Eric Roth, son of the firms founder, Selwyn Roth, has led it since the early 1990s at a managing partner. George Niblock and Joel Radmin are the other managing partners. Friedman-Roth is based at 381 Park Avenue South.

    Ben Koval
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    David Jakobowitch
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Ronald Taliercio
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Mark Singer
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Nicole Sweat
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Marc Hershberg
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Sean Banilivy
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Joshua Banilivy
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Isaac Bernstein
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Nikolai Korobkin
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Mahan Kiumehr
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Heshy Kraus
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Joseph Smith
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Gil Avni
    Friedman-Roth Realty Services, Real Estate Salesperson
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Eric Roth
    Friedman-Roth Realty Services, Limited Liability Broker
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Joel Radmin
    Friedman-Roth Realty Services, Limited Liability Broker
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    David Gerstel
    Friedman-Roth Realty Services, Associate Broker
    381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400
    ...
    Mark Singer
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Ben Koval
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    David Jakobowitch
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Ronald Taliercio
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Nicole Sweat
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Joseph Smith
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Gil Avni
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    Sean Banilivy
    Friedman-Roth Realty Services, Real Estate Salesperson
    44 East 32nd Street, 9th Floor, New York, NY
    ...
    To see all, go to Advanced Search
    For more info, click here
    • Event Sales
    • Address 5 East 196th Street
    • Neighborhood Riverdale
    • Borough Bronx
    • Square feet 51,896
    • Price $ 7,500,000
    • Publication Date 07/24/2020
    • Event Date 07/10/2020
    • Party 1 Morgan Group
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker Giuseppe Inglese, Nadeem Haque
    • Party 2 5 Realty Holdings
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker Giuseppe Inglese
    notes
    The buyer purchased the Riverdale property for $7.5 million.
    For more info, click here
    • Event Sales
    • Address 17 East 7th Street
    • Neighborhood East Village
    • Borough Manhattan
    • Square feet 7,300
    • Price $ 4,675,000
    • Publication Date 07/24/2020
    • Event Date 07/10/2020
    • Party 1 Estate of Carl Wallman
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker Eric Lupo
    • Party 2 Benchmark Real Estate
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker George Niblock
    notes
    The buyer acquired the East Village property for $4.68 million.
    For more info, click here
    • Event Sales
    • Address 1815 Beverly Road
    • Neighborhood Flatbush
    • Borough Brooklyn
    • Price $ 14,300,000
    • Publication Date 08/16/2019
    • Event Date 08/13/2019
    • Party 1 East Coast Holdings
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker George Niblock
    • Party 2 Pankaj Prasad
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker Nadeem Haque
    notes
    The buyer secured the Flatbush portfolio for $14.3 million.
    For more info, click here
    • Event Sales
    • Address 1815 Beverly Road
    • Neighborhood Flatbush
    • Borough Brooklyn
    • Price $ 14,300,000
    • Publication Date 08/16/2019
    • Event Date 08/13/2019
    • Party 1 East Coast Holdings
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker George Niblock
    • Party 2 Pankaj Prasad
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker Nadeem Haque
    notes
    The buyer secured the Flatbush portfolio for $14.3 million.
    For more info, click here
    • Event Sales
    • Address 690 Castleton Avenue
    • Neighborhood West New Brighton
    • Borough Staten Island
    • Square feet 19,800
    • Price $ 3,600,000
    • Price per foot $ 182.00
    • Publication Date 05/02/2019
    • Event Date 04/30/2019
    • Party 1 Doug Candella
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker Richard Guarino
    • Party 2 EOM Realty
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker Richard Guarino
    notes
    The buyer purchased the West New Brighton property for $3.6 million.
    For more info, click here
    • Event Sales
    • Address 47-02 Queens Boulevard
    • Neighborhood Sunnyside
    • Borough Queens
    • Square feet 3,500
    • Price $ 2,700,000
    • Publication Date 04/25/2019
    • Event Date 04/24/2019
    • Party 1 Contes Realty
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker George Niblock
    • Party 2 Queens Boulevard Equities
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker George Niblock
    notes
    The buyer acquired the Sunnyside property for $2.7 million.
    For more info, click here
    • Event Sales
    • Address 24 Avenue A
    • Neighborhood East Village
    • Borough Manhattan
    • Price $ 15,800,000
    notes
    The buyer bought the East Village property for $15.8 million.
    For more info, click here
    • Event Sales
    • Address 112 West 138th Street
    • Neighborhood Harlem
    • Borough Manhattan
    • Square feet 39,000
    • Price $ 19,250,000
    notes
    The buyer bought the Harlem property for $19.25 million.
    For more info, click here
    • Event Sales
    • Address 133 Avenue D
    • Neighborhood East Village
    • Borough Manhattan
    • Square feet 14,588
    • Price $ 8,300,000
    notes
    The buyer secured the East Village property for $8.3 million.
    For more info, click here
    • Event Sales
    • Address 8401 Roosevelt Avenue
    • Square feet 19,000
    • Price $ 19,100,000
    • Publication Date 06/07/2018
    • Event Date 06/07/2018
    • Party 1 Melvin Heller, Suzanne Eisenstat, Roselyn Weitzner, Carol Anne Heller, Arlene Doft
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker Joseph Arnold Smith
    • Party 2 Henderson Holding Group
    • Party 2 Brokerage Friedman-Roth Realty Services
    • Party 2 Broker Lily Ren
    notes
    The buyer secured the Jackson Heights portfolio for $19.1 million.
    For more info, click here
    • Event Sales
    • Address 3511 Putnam Place
    • Neighborhood Riverdale
    • Borough Bronx
    • Square feet 50,652
    • Price $ 20,600,000
    notes
    The buyer secured the Riverdale mixed-use building for $20.6 million.
    For more info, click here
    • Event Sales
    • Address 133 West Third Street
    • Neighborhood Greenwich Village
    • Borough Manhattan
    • Square feet 6,158
    • Price $ 8,850,000
    notes
    The buyer acquired the mixed-use property in Greenwich Village for $8.85 million.
    For more info, click here
    • Event Sales
    • Address 710 East 235th Street
    • Neighborhood Wakefield
    • Borough Bronx
    • Square feet 37,200
    • Price $ 6,000,000
    notes
    The buyer secured the Wakefield building for $6 million.
    For more info, click here
    • Event Sales
    • Address 133 West 3rd Street
    • Neighborhood Greenwich Village
    • Borough Manhattan
    • Square feet 6,158
    • Price $ 8,850,000
    notes
    The buyer acquired the mixed-use property in Greenwich Village for $8.85 million.
    For more info, click here
    • Event Sales
    • Address 348 Brook Avenue
    • Neighborhood Mott Haven
    • Borough Bronx
    • Square feet 6,630
    • Price $ 1,425,000
    notes
    The buyer acquired the 4-story building for $1.425 million.
    For more info, click here
    • Event Sales
    • Address 213 Bond Street
    • Neighborhood Gowanus
    • Borough Brooklyn
    • Square feet 4,100
    • Price $ 1,125,000
    notes
    The buyer acquired the 4-story building for $1.125 million.
    For more info, click here
    • Event Sales
    • Address 107 Montague Street
    • Neighborhood Brooklyn Heights
    • Borough Brooklyn
    • Square feet 9,000
    • Price $ 6,000,000
    notes
    The buyer acquired the 5-story building for $6 million.
    For more info, click here
    • Event Sales
    • Address 348 Brook Avenue
    • Neighborhood Mott Haven
    • Borough Bronx
    • Square feet 6,630
    • Price $ 1,425,000
    notes
    The buyer acquired the 4-story walk-up for $1.425 million.
    For more info, click here
    • Event Financing
    • Address 345 East 33rd Street
    • Neighborhood Kips Bay
    • Borough Manhattan
    • Square feet 10,625
    • Price $ 5,700,000
    notes
    The buyer acquired a loan.
    For more info, click here
    • Event Sales
    • Address 30 East 39th Street
    • Neighborhood Garment District
    • Borough Manhattan
    • Square feet 9,840
    • Price $ 9,900,000
    notes
    The boutique elevator building was sold for $9.9 million.
    For more info, click here
    • Event Sales
    • Address 4040 Bronx Boulevard
    • Neighborhood Wakefield
    • Borough Bronx
    • Square feet 54,177
    • Price $ 8,150,000
    notes
    The multifamily building sold for $8.15 million.
    For more info, click here
    • Event Sales
    • Address 140 Lexington Avenue
    • Neighborhood Murray Hill
    • Borough Manhattan
    • Square feet 14,863
    • Price $ 9,100,000
    notes
    The vacant lot sold for $9.1 million.
    For more info, click here
    • Event Sales
    • Address 289 East 149th Street
    • Neighborhood Melrose
    • Borough Bronx
    • Square feet 7,832
    • Price $ 1,680,000
    • Price per foot $ 215.00
    notes
    The retail building sold for $1.68 million.
    For more info, click here
    • Event Sales
    • Address 663-665 Dawson Street
    • Neighborhood Woodstock
    • Borough Bronx
    • Square feet 12,721
    • Price $ 2,125,000
    • Price per foot $ 167.05
    notes
    The pair of buildings sold for $2.125 million.
    For more info, click here
    • Event Sales
    • Address 584-586 East 189th Street
    • Neighborhood Fordham
    • Borough Bronx
    • Square feet 31,986
    • Price $ 3,400,000
    • Price per foot $ 106.30
    • Publication Date 06/01/2016
    • Event Date 05/18/2016
    • Party 1 2479 Arthur Avenue Realty Corp
    • Party 1 Brokerage Friedman-Roth Realty Services
    • Party 1 Broker Richard Guarino
    • Party 2 Arthur Avenue East 189th LLC
    • Party 2 Brokerage Friedman Roth Realty Services
    • Party 2 Broker Richard Guarino
    notes
    The multifamily residential portfolio sold for $3.4 million.
    To see all, go to Advanced Search

    Scorecard: Expect investment sales to come back to reality
    02/26/2016
    Several brokers said that while their buyers remain in the game, the mood so far in 2016 is decidedly more circumspect. “I think at some point what goes up must go down,” said George Niblock of commercial brokerage Friedman-Roth Realty Services...