Friedman-Roth Realty Services is a New York City investment-sales firm that plays mostly in the lucrative multi-family market, trading mid-size and large-scale apartment buildings throughout the five boroughs and the metropolitan region, some for clients stretching back decades. The firm was founded in 1974 and has brokered thousands of deals since.
Friedman-Roth has 17 associate brokers and sales associates, plus management. While building trades are its mainstay, it also handles other services for clients, including 1031 tax-free exchanges. Moreover, it brokers the occasional retail- or office-building deal as well as sales of mixed-use buildings and development sites.
Most of the transactions Freidman-Roth handles clock in at well under $20 million.
Eric Roth, son of the firms founder, Selwyn Roth, has led it since the early 1990s at a managing partner. George Niblock and Joel Radmin are the other managing partners. Friedman-Roth is based at 381 Park Avenue South.
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381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

381 Park Ave South, Suite 1001, New York, NY, (212) 889-4400

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY

44 East 32nd Street, 9th Floor, New York, NY
- Event Sales
- Address 5 East 196th Street
- Neighborhood Riverdale
- Borough Bronx
- Square feet 51,896
- Price $ 7,500,000
- Publication Date 07/24/2020
- Event Date 07/10/2020
- Party 1 Morgan Group
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Giuseppe Inglese, Nadeem Haque
- Party 2 5 Realty Holdings
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Giuseppe Inglese
- Event Sales
- Address 17 East 7th Street
- Neighborhood East Village
- Borough Manhattan
- Square feet 7,300
- Price $ 4,675,000
- Publication Date 07/24/2020
- Event Date 07/10/2020
- Party 1 Estate of Carl Wallman
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Eric Lupo
- Party 2 Benchmark Real Estate
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker George Niblock
- Event Sales
- Address 1815 Beverly Road
- Neighborhood Flatbush
- Borough Brooklyn
- Price $ 14,300,000
- Publication Date 08/16/2019
- Event Date 08/13/2019
- Party 1 East Coast Holdings
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 Pankaj Prasad
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Nadeem Haque
- Event Sales
- Address 1815 Beverly Road
- Neighborhood Flatbush
- Borough Brooklyn
- Price $ 14,300,000
- Publication Date 08/16/2019
- Event Date 08/13/2019
- Party 1 East Coast Holdings
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 Pankaj Prasad
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Nadeem Haque
- Event Sales
- Address 690 Castleton Avenue
- Neighborhood West New Brighton
- Borough Staten Island
- Square feet 19,800
- Price $ 3,600,000
- Price per foot $ 182.00
- Publication Date 05/02/2019
- Event Date 04/30/2019
- Party 1 Doug Candella
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Richard Guarino
- Party 2 EOM Realty
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Richard Guarino
- Event Sales
- Address 47-02 Queens Boulevard
- Neighborhood Sunnyside
- Borough Queens
- Square feet 3,500
- Price $ 2,700,000
- Publication Date 04/25/2019
- Event Date 04/24/2019
- Party 1 Contes Realty
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 Queens Boulevard Equities
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker George Niblock
- Event Sales
- Address 24 Avenue A
- Neighborhood East Village
- Borough Manhattan
- Price $ 15,800,000
- Publication Date 02/23/2019
- Event Date 02/20/2019
- Party 1 148-150 E 2 St LLC
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 Sabet Group
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Joseph Arnold Smith
- Event Sales
- Address 112 West 138th Street
- Neighborhood Harlem
- Borough Manhattan
- Square feet 39,000
- Price $ 19,250,000
- Publication Date 12/23/2018
- Event Date 12/18/2018
- Party 1 Michael Coratolo
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Jim Mann
- Party 2 Oaktree Residential
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Jim Mann
- Event Sales
- Address 133 Avenue D
- Neighborhood East Village
- Borough Manhattan
- Square feet 14,588
- Price $ 8,300,000
- Publication Date 12/23/2018
- Event Date 12/17/2018
- Party 1 Vintage Properties
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Richard Guarino
- Party 2 Tom Higgins, Dan Shapiro
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Joseph Smith
- Event Sales
- Address 8401 Roosevelt Avenue
- Square feet 19,000
- Price $ 19,100,000
- Publication Date 06/07/2018
- Event Date 06/07/2018
- Party 1 Melvin Heller, Suzanne Eisenstat, Roselyn Weitzner, Carol Anne Heller, Arlene Doft
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Joseph Arnold Smith
- Party 2 Henderson Holding Group
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Lily Ren
- Event Sales
- Address 3511 Putnam Place
- Neighborhood Riverdale
- Borough Bronx
- Square feet 50,652
- Price $ 20,600,000
- Publication Date 05/07/2018
- Event Date 04/26/2018
- Party 1 MPNY Realty
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Giuseppe Inglese
- Party 2 Bernard Miller Entities
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker David Gerstel
- Event Sales
- Address 133 West Third Street
- Neighborhood Greenwich Village
- Borough Manhattan
- Square feet 6,158
- Price $ 8,850,000
- Publication Date 02/06/2018
- Event Date 01/09/2018
- Party 1 Joseph Mendler
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 2 133 6th McDougal LLC
- Party 2 Brokerage Alpha Realty
- Party 2 Broker Scott Schwartz
- Event Sales
- Address 710 East 235th Street
- Neighborhood Wakefield
- Borough Bronx
- Square feet 37,200
- Price $ 6,000,000
- Publication Date 02/06/2018
- Event Date 01/25/2018
- Party 1 Lynair
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 East 235 Realty
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Joshua Banilivy
- Event Sales
- Address 133 West 3rd Street
- Neighborhood Greenwich Village
- Borough Manhattan
- Square feet 6,158
- Price $ 8,850,000
- Publication Date 01/09/2018
- Event Date 01/09/2018
- Party 1 Joseph Mendler
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 2 133 6th McDougal LLC
- Party 2 Brokerage Alpha Realty
- Party 2 Broker Scott Schwartz
- Event Sales
- Address 348 Brook Avenue
- Neighborhood Mott Haven
- Borough Bronx
- Square feet 6,630
- Price $ 1,425,000
- Publication Date 11/06/2017
- Event Date 11/02/2017
- Party 1 Shore Road Associates
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Heshy Kraus
- Party 2 348 Brook Ave LLC
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Heshy Kraus
- Event Sales
- Address 213 Bond Street
- Neighborhood Gowanus
- Borough Brooklyn
- Square feet 4,100
- Price $ 1,125,000
- Publication Date 11/06/2017
- Event Date 11/02/2017
- Party 1 Paolo Secondo
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 213 BS Holding
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Mark Singer
- Event Sales
- Address 107 Montague Street
- Neighborhood Brooklyn Heights
- Borough Brooklyn
- Square feet 9,000
- Price $ 6,000,000
- Publication Date 11/06/2017
- Event Date 11/02/2017
- Party 1 107 Montague Corporation
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Jim Mann
- Party 2 New York Community Bank, Beach Lane Management
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker George Niblock
- Event Sales
- Address 348 Brook Avenue
- Neighborhood Mott Haven
- Borough Bronx
- Square feet 6,630
- Price $ 1,425,000
- Publication Date 11/01/2017
- Event Date 09/19/2017
- Party 1 Shore Road Associates
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Heshy Kraus
- Party 2 348 Brook Ave LLC
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Heshy Kraus
- Event Financing
- Address 345 East 33rd Street
- Neighborhood Kips Bay
- Borough Manhattan
- Square feet 10,625
- Price $ 5,700,000
- Publication Date 09/01/2017
- Event Date 08/03/2017
- Party 1 JAM Real Estate Partners
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Eric Lupo
- Party 2 Valley National Bank
- Event Sales
- Address 30 East 39th Street
- Neighborhood Garment District
- Borough Manhattan
- Square feet 9,840
- Price $ 9,900,000
- Publication Date 03/01/2017
- Event Date 01/15/2017
- Party 1 Alrose 3039, Hanbros Realty
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Joseph Arnold Smith
- Party 2 Sidney Rubell Company
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker Richard Guarino
- Event Sales
- Address 4040 Bronx Boulevard
- Neighborhood Wakefield
- Borough Bronx
- Square feet 54,177
- Price $ 8,150,000
- Publication Date 12/01/2016
- Event Date 10/15/2016
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Eric Roth, Richard Guarino
- Event Sales
- Address 140 Lexington Avenue
- Neighborhood Murray Hill
- Borough Manhattan
- Square feet 14,863
- Price $ 9,100,000
- Publication Date 12/01/2016
- Event Date 10/15/2016
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker William Radmin
- Event Sales
- Address 289 East 149th Street
- Neighborhood Melrose
- Borough Bronx
- Square feet 7,832
- Price $ 1,680,000
- Price per foot $ 215.00
- Publication Date 10/01/2016
- Event Date 08/15/2016
- Party 1 Pitt-Rivington Assets, SP Eastern, 289 East 149th Street LLC
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Joel Radmin, William Radmin
- Party 2 289 East 149th Street LLC
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker George Niblock
- Event Sales
- Address 663-665 Dawson Street
- Neighborhood Woodstock
- Borough Bronx
- Square feet 12,721
- Price $ 2,125,000
- Price per foot $ 167.05
- Publication Date 06/01/2016
- Event Date 05/18/2016
- Party 1 663-665 Dawson LLC
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker George Niblock
- Party 2 663-665 Dawson Street LLC
- Party 2 Brokerage Friedman-Roth Realty Services
- Party 2 Broker George Niblock
- Event Sales
- Address 584-586 East 189th Street
- Neighborhood Fordham
- Borough Bronx
- Square feet 31,986
- Price $ 3,400,000
- Price per foot $ 106.30
- Publication Date 06/01/2016
- Event Date 05/18/2016
- Party 1 2479 Arthur Avenue Realty Corp
- Party 1 Brokerage Friedman-Roth Realty Services
- Party 1 Broker Richard Guarino
- Party 2 Arthur Avenue East 189th LLC
- Party 2 Brokerage Friedman Roth Realty Services
- Party 2 Broker Richard Guarino