SHoP Architects is a New York City-based design firm founded in 1996. The firms five founding principals are Gregg Pasquarelli, his wife Kimberly Holden, Christopher Sharples, his twin brother William Sharples, and Williams wife Coren Sharples. A sixth principal, Jonathan Mallie, who joined the firm in 1999, was the firms first employee and now heads a spin-off of the design firm, SHoP Construction. SHoPs first major commission was a waterfront park in Greenport, Long Island. Its portfolio includes residential and office buildings, schools, cultural institutions, and master plans in the US and abroad. SHoP designed B2 BKLYN, a 32-story modular tower near the corner of Flatbush Avenue and Dean Street in Brooklyn for developer Forest City Ratner, the East River Waterfront Esplanade under FDR Drive in Manhattan, the residential conversion of the Philippine Desiccated Coconut Building in Hoboken, New Jersey, an outlet mall in Staten Island adjacent to the boroughs planned Ferris wheel, and Two Trees Management Companys master plan for the former Domino Sugar refinery. It also designed Essex Crossing on the Lower East Side and the Empire Outlets on Staten Island. The firm sometimes takes equity in the properties it designs rather than fees, as payment. In 2014, Fast Company magazine named SHoP the "Most Innovative Architecture Firm in the World" and included the firm on its list of "Most Innovative Companies in the World". MK