Sierra Realty | TRD Research
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Sierra Realty

600 Madison Avenue
New York, NY 10022
(212) 776-1201
Website

Sierra Realty is a property management company. The firm, which began with a handful of brokers, has since expanded to take on dozens of brokers and agents, including an Emmy-winning actresses among its staff. Founded in 1953 by two cousins (who current principle Jim Wacht describes as old-school type real estate guys) Sierra has grown over the years. When Wacht joined the firm in 1989 as general counsel, the firm began its transition to a full-service real estate firm, taking on property and construction management, as well as retail brokerage. The firm expanded again in 2011 when it merged with fellow upstart brokerage Lee & Associates and a few years later with Cogswell Realty, where Sierra handled primarily management of the three-headed real estate dragon. Sierra today manages roughly 60 multi-family residential and commercial mixed-use properties, mainly in Manhattan, but also in Brooklyn and New Jersey. Among its premier buildings are 648 Broadway and 92 Ludlow Street.

  • Event Retail Leasing
  • Address 223 East 58th Street
  • Neighborhood Midtown East
  • Borough Manhattan
  • Square feet 1,600
  • Publication Date 12/01/2011
  • Event Date 10/22/2011
  • Party 1 AV Realty of New York
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Barry Sanet
  • Party 2 Illumashade
  • Party 2 Brokerage Halstead Property
  • Party 2 Broker Tito Ghose, Ryan Gessin
notes
The designer of custom lampshades signed a long-term lease.
  • Event Retail Leasing
  • Address 425 West Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 1,700
  • Publication Date 11/01/2011
  • Event Date 09/22/2011
  • Party 1 Farkas Management
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Peter Levitan
  • Party 2 Alex and Ani
  • Party 2 Brokerage Carpionato Properties
  • Party 2 Broker Amira Yunis, Joe Pierik
notes
The jewelry and lifestyle brand signed a lease for its first New York city retail store.
  • Event Office Leasing
  • Address 5 Hanover Square
  • Neighborhood Financial District
  • Borough Manhattan
  • Square feet 1,730
  • Publication Date 10/01/2011
  • Event Date 08/22/2011
  • Party 1 Savanna
  • Party 1 Brokerage Cushman & Wakefield
  • Party 1 Broker Frank Cento, Jon Fein
  • Party 2 Community Housing Improvement Program
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Gabe Isaacs
notes
The trade organization representing apartment building owners signed a seven-year lease on the 16th floor.
  • Event Retail Leasing
  • Address 39 West End Avenue
  • Neighborhood Lincoln Square
  • Borough Manhattan
  • Square feet 2,850
notes
The tenant signed a lease for a bagel and pizza shop.
  • Event Sales
  • Address 1515 Grand Concourse 1136 Sherman Avenue and 1052 Hoe Avenue
  • Neighborhood Midtown
  • Borough Bronx
  • Price $ 15,500,000
  • Publication Date 08/01/2011
  • Event Date 06/17/2011
  • Party 1 Broker Stuart Stein (independent broker)
  • Party 2 Sierra Realty, Jeff Farkas and Larry Farkas
  • Event Retail Leasing
  • Address 423 West Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 950
  • Publication Date 05/01/2011
  • Event Date 03/22/2011
  • Party 1 609 Realty, 574 Realty
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Peter Levitan
  • Party 2 Sprout
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Peter Levitan
notes
The watch company signed a short-term, two-month lease for its first store.
  • Event Retail Leasing
  • Address 421 West Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 2,100
notes
The boutique art gallery signed a lease for its second Manhattan location.
  • Event Retail Leasing
  • Address 101 Ludlow Street
  • Neighborhood Lower East Side
  • Borough Manhattan
  • Square feet 500
  • Publication Date 05/01/2011
  • Event Date 03/22/2011
  • Party 1 101 Ludlow
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Peter Levitan
  • Party 2 The Hummus Shop
  • Party 2 Brokerage Gold Gate Realty
  • Party 2 Broker Daniel Idan
notes
The vegan, vegetarian and organic eatery signed a 10-year lease. The reported asking rent was $105 per square foot.
  • Event Retail Leasing
  • Address 293 Mott Street
  • Neighborhood Nolita
  • Borough Manhattan
  • Square feet 800
  • Publication Date 04/01/2011
  • Event Date 02/20/2011
  • Party 1 Eric Nelson, Vintage Real Estate
  • Party 1 Brokerage Newmark Grubb Knight Frank
  • Party 1 Broker Jason Pruger, Robert Kaplan
  • Party 2 Jay Kos
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Peter Levitan
notes
The menswear retailer signed a 10-year lease.
  • Event Retail Leasing
  • Address 732 Seventh Avenue
  • Neighborhood Times Square
  • Borough Manhattan
  • Square feet 1,700
  • Publication Date 03/01/2011
  • Event Date 01/20/2011
  • Party 1 Farmore Realty
  • Party 1 Brokerage Square Foot Realty
  • Party 1 Broker Sam Zagoren, Howard Aaron, Aaron Gavios
  • Party 2 Swissmaker
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Brad Schwarz
notes
The European pretzel maker signed a 10-year retail lease. The reported asking rent was $177 per square foot.
  • Event Retail Leasing
  • Address 123 Baxter Street
  • Neighborhood Chinatown
  • Borough Manhattan
  • Square feet 1,400
notes
The skate gear shop signed a 10-year lease. It is slated to open its doors in March.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 508
  • Publication Date 02/01/2011
  • Event Date 12/23/2010
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Love Affair
  • Party 2 Brokerage NYCRS
  • Party 2 Broker Tricia Figueria
notes
The online accessories boutique signed a two-year office lease.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 500
  • Publication Date 02/01/2011
  • Event Date 12/23/2010
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Fabuleuse Femme
  • Party 2 Brokerage NYCRS
  • Party 2 Broker Jason Mezydlo
notes
The fashion accessories firm signed a five-year office lease.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 2,000
  • Publication Date 02/01/2011
  • Event Date 12/23/2010
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Black Stallion
  • Party 2 Brokerage NYCRS
  • Party 2 Broker Sebastion Leon
notes
The tenant signed a two-year office lease.
  • Event Office Leasing
  • Address 1026 Third Avenue
  • Neighborhood Lenox Hill
  • Borough Manhattan
  • Square feet 1,100
  • Price per foot $ 55.00
  • Publication Date 02/01/2011
  • Event Date 12/23/2010
  • Party 1 Calude Rolo
  • Party 1 Brokerage CSCommercial Group
  • Party 1 Broker Neal Ohm, Adam Jonas
  • Party 2 Ishta Yoga
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Steven Dordick
notes
The yoga studio signed a five-year office lease on the second floor.
  • Event Retail Leasing
  • Address 20 East 63rd Street
  • Neighborhood Lenox Hill
  • Borough Manhattan
  • Square feet 6,000
  • Publication Date 12/01/2010
  • Event Date 10/22/2010
  • Party 1 La Goulue
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Marianne Thorsen
  • Party 2 Tincati
  • Party 2 Brokerage PBS Realty Advisors
  • Party 2 Broker Laura Pomerantz, Dan Harroch
notes
The menswear retailer signed a 14-year sublease. The building is owned by Albert Wu.
  • Event Retail Leasing
  • Address 339 Greenwich Street
  • Neighborhood Tribeca
  • Borough Manhattan
  • Square feet 9,000
  • Publication Date 11/01/2010
  • Event Date 09/22/2010
  • Party 1 Bazzini Company
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Peter Braus
  • Party 2 Sarabeth's Kitchen
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Peter Braus, Brad Schwarz
notes
The eatery signed a 15-year lease. The reported asking rent was about $100 per square foot.
  • Event Retail Leasing
  • Address 812 Broadway
  • Neighborhood East Village
  • Borough Manhattan
  • Square feet 8,600
  • Publication Date 11/01/2010
  • Event Date 09/22/2010
  • Party 1 Solil Management
  • Party 1 Brokerage In-house
  • Party 2 Flight Club
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Peter Levitan
notes
The sneaker consignment store signed a 20-year lease. The reported asking rent was $170 per square foot.
  • Event Office Leasing
  • Building Name One Grand Central Place
  • Address 60 East 42nd Street
  • Neighborhood Grand Central
  • Borough Manhattan
  • Square feet 1,241
  • Publication Date 10/01/2010
  • Event Date 08/22/2010
  • Party 1 Brokerage Newmark Grubb Knight Frank
  • Party 1 Broker Alison Coffey
  • Party 2 AOM Business Consultants
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Jeffrey Anderson
notes
The consulting firm signed a lease renewal on the 16th floor.
  • Event Office Leasing
  • Address 313 West 37th Street
  • Neighborhood Hudson Yards
  • Borough Manhattan
  • Square feet 1,594
  • Publication Date 10/01/2010
  • Event Date 08/22/2010
  • Party 1 Brokerage Tarter Stats O'Toole
  • Party 1 Broker Catherine O'Toole, Jonathan Mines, Daniel Creighton
  • Party 2 Mercury Business Services
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Jeffrey Anderson
notes
The package-handling company signed a lease on the third floor.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 1,000
  • Publication Date 09/01/2010
  • Event Date 07/23/2010
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Q Studio
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Gabe Isaacs
notes
The design firm signed a lease.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 1,025
  • Publication Date 09/01/2010
  • Event Date 07/23/2010
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Patricia McMahon
  • Party 2 Brokerage Sierra Realty
  • Party 2 Broker Gabe Isaacs
notes
The photographer leased the building's penthouse.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 525
notes
The art gallery signed an office lease.
  • Event Office Leasing
  • Address 648 Broadway
  • Neighborhood Soho
  • Borough Manhattan
  • Square feet 2,300
notes
The wireless networking services provider signed a lease.
  • Event Office Leasing
  • Address 311 West 43rd Street
  • Neighborhood Midtown West
  • Borough Manhattan
  • Square feet 1,565
  • Publication Date 09/01/2010
  • Event Date 07/23/2010
  • Party 1 Cooper Robertson & Partners
  • Party 1 Brokerage Sierra Realty
  • Party 1 Broker Gabe Isaacs
  • Party 2 Magnetic
  • Party 2 Brokerage Living New York
  • Party 2 Broker Eli Someck
notes
The technology firm signed a four-year sublease.
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11/30/2011
Peter Braus, managing principal at commercial firm Lee & Associates, which last month announced an affiliation with Midtown-based Sierra Realty, said the mood in 2011 was a recognition that the economy was not going to turn around right away...