Adam Neumann is the co-founder, with Miguel McKelvey, of WeWork, a flexible office rental business founded in Soho in 2010 characterized by locations in fashionable neighborhoods, with interior design and amenities catering to young technology and media freelance workers, startups, and small businesses. Neumann, who served as WeWork's CEO, was known for his flamboyant style and grandiose rhetoric, and under his leadership the firm developed a reputation for an extravagant, party-oriented work culture.

Neumann was famously ousted in 2019 in the wake of the SoftBank-backed startup' abortive IPO attempt, which brought to light mismanagement, self-dealing and other financial shenanigans under his leadership.

He was replaced by former Brookfield Property Partners exec Sandeep Mathrani in early 2020.

Neumann's previous, less successful ventures included a business selling women's shoes and children's clothing. The WeWork business model grew out of another Neumann-McKelvey office-sharing startup, GreenDesk, which was focused on environmental sustainability.

Neumann, who has dyslexia, was raised by a single mother in Israel. He spent two years of his early childhood in Indianapolis, where his mom trained as a doctor, and then grew up on a kibbutz near the Gaza Strip. Neumann served for five years as an Israeli naval officer, then moved to New York to manage his sister's modeling career while taking business courses at Baruch College.

Neumann his wife, Rebekah, a filmmaker and former fellow WeWork exec, have two daughters, Elle and Loulou.