The Real Deal New York

Alf Naman started his eponymous development and marketing firm around the turn of the last century to create luxury condos out of conversions or ground-up projects. The firm in general deals in higher-end developments at sites in rapidly changing neighborhoods such as West Chelsea and Manhattans far western edge.

In 2011, the firm, founded by its namesake, broker-turned-developer Alf Naman, debuted its first ground-up condo building, the 14-story, 11-unit HL23 off the High Line park in West Chelsea. Other major projects include 100 11th Avenue, the luxury condo that French starchitect Jean Nouvel designed; 66 Leonard Street in Tribeca; and 510 West 22nd Street, again in West Chelsea.

As of the summer of 2015, Alf Naman Real Estate was the lead developer or a partner on some $500 million in New York real estate.

Namans own real estate career commenced in earnest during the co-op conversion wave of the 1980s, when he bought out tenants who had the opportunity to buy their apartments, often at steep discounts. He then flipped those newly acquired apartments. Before this, Naman worked as a sales broker on the Upper East Side beginning in the late 1970s and opened his own rental-focused firm in the 1980s, a precursor to the current operation.

Naman graduated from Tufts University in Cambridge, Mass. (hes a native of that states Andover) and attended business school at New York University. -TA