1250 Broadway is a 39-story office tower located between 32nd and 31st streets in Manhattans Silicon Alley. Built in 1969, the building consists of 55 office and commercial spaces over a gross floor area of 646,00 feet.

A $3 million renovation was begun in 2013 with the ultimate goal of making the skyscraper more of a technology hub. The plaza and lobby on the 31st Street face of the building were redesigned to include a glass curtain wall at the towers base and a new stainless steel canopy, according to New York YIMBY. The existing stone metal cladding at the corner of the building was replaced with a new white glass primary faade material.

Tech firm Varonis Systems tripled their space in the building in 2014, renewing its lease for 15,356 square feet on the buildings 31st floor and securing an additional 30,712 feet on the 28th and 29th floors. According to Jamestown, in 2014 the building was 98 percent leased.

Broadway between the Nomad District and Flatiron is quickly becoming a burgeoning and dynamic area for many tech, media and creative companies, Michael Phillips, COO of Jamestown, said in 2014.

In 2013, Luxembourg-based office suite titan Regus inked a 15,000-square-foot lease at 1250 Broadway somewhere in $50s per square foot, Crains reported.