Future of brokering may be found in Madison

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Some have seen the future of real estate brokering in two cousins in Madison, Wis., one of whom favors fuzzy slippers. The cousins run what’s probably the largest for-sale-by-owner Web site in the nation, a site that commands more Internet traffic than the local MLS. The site’s success comes at a time when the federal government, plaintiffs’ lawyers, and other entrepreneurs are trying to make real estate more competitive and trying to bring down commissions. more [NYT]

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