Realogy new Cendant real estate name

Realogy. That’s the new name of Cendant’s standalone, publicly traded real estate services company that owns such brokerages as the Corcoran Group and Sotheby’s International Realty. The name change, according to Cendant, will take effect in the second quarter of 2006, when the spin-off from Cendant is completed. Cendant announced in October that it was splitting into four different publicly traded companies. Realogy — a newly minted word created by fusing “real estate” and “-logy” — is supposed to translate as the “study of real estate,” Cendant announced. By Tom Acitelli