When the shine of Starchitect marketing fades

The rise in brand-name architects – or, starchitects – has gone hand-in-hand with the condo-building boom in New York. Starchitects continue to be but another way for developers to distinguish their increasingly swanky new projects, but, design aside, some have doubts about whether the short burst of marketing about architects at the beginning of a project benefits later resales. more [New York Living via Matrix]