Starchitects might not have the marketing pull

A starchitect’s name on a new development may not be a secret to selling success after all, especially in the cooling condo market. Developments in New York and elsewhere designed by start architects have struggled sales-wise, including the Charles Gwathmey-designed Astor Place, where one unit has sold since September, leaving 15 of the 39 units there empty. more [WSJ]