Selling luxury condos — the new VIP treatment

How do you sell new Manhattan luxury condos? Make the would-be buyers feel like VIPs. And how do you do that? You throw parties, for one thing — movie-premiere parties, parties that feature Grammy-winning singers, parties that include high-end take-home bags. You also put a lot of thought and novelty into your sales offices, including fancy photography and odd hours of operation. more [Post]