Brokerage re-brandings — why now?

William B. May is the latest New York City brokerage to launch a re-branding effort. At least three others — the Corcoran Group, Halstead Property, and Prudential Douglas Elliman — have launched re-branding efforts in the past several months. Some wonder if it’s a coincidence that all four re-brandings came after the housing market started to cool. more [Matrix]